Marcomm Assistant Manager

TUMI Genomics

. Develop and execute brand-aligned, data-informed digital marketing plans to strengthen brand awareness and consideration, attract qualified new customers, and support conversion.

Posted 11/9/2026full-timeSeoul • South KoreaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-informed digital marketing strategies that enhance brand awareness and drive customer acquisition. Proficient in managing CRM campaigns and optimizing customer journeys to improve engagement and retention.

Highest-signal resume keywords

Digital Marketing ExpertiseCampaign Planning And OptimizationCustomer Journey UnderstandingAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign PlanningAudience Engagement AnalysisTraffic Quality AssessmentConversion OptimizationCRM Campaign ExecutionLifecycle MarketingKPI Definition And MonitoringBudget ManagementPerformance Data TranslationClienteling Initiatives

Soft Skills

Communication SkillsStakeholder ManagementDetail-OrientedProactive MindsetCommercial Awareness

Tools & Technologies

Salesforce Marketing CloudMarketing Automation Platforms

Industry Keywords

Premium Brand ExperiencesLuxury MarketingIntegrated Digital Brand CampaignsOmnichannel MarketingRetail Customer Engagement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute brand-aligned, data-informed digital marketing plans to strengthen brand awareness and consideration, attract qualified new customers, and support conversion.
Lead digital media planning and execution with media agencies, balancing brand-building objectives with measurable campaign performance.
Activate global and regional brand campaigns through local digital channels with APAC and Global Marketing teams.
Amplify approved content through paid digital media with the PR & Influencer Marketing Specialist.
Analyze audience insights, reach, engagement, traffic quality, and conversion to improve campaign effectiveness.
Align digital marketing initiatives with customer acquisition and online conversion objectives alongside APAC and local e-commerce teams.
Shape and enhance end-to-end CRM customer journeys across acquisition, engagement, purchase, and retention.
Plan and execute retail-focused CRM campaigns and clienteling initiatives, including targeted outreach, campaign messaging, exclusive event invitations, and post-purchase engagement.
Align customer journeys and communication touchpoints with APAC CRM, local e-commerce, and retail teams.
Use customer insights and CRM campaign performance to identify targeted engagement opportunities and strengthen loyalty and retention.
Plan and execute retail marketing initiatives, store activations, and client engagement programs aligned with TUMI brand standards and local priorities.
Partner with retail and sales teams to elevate in-store experiences, encourage store visits, and support commercial objectives.
Connect retail initiatives with CRM and digital touchpoints, evaluating contributions to engagement and sales.
Own assigned marketing projects end-to-end, from planning and execution through performance evaluation.
Manage budgets, agency partners, and timelines.
Define and monitor KPIs, translating performance data and customer insights into actionable recommendations.
Identify growth opportunities and collaborate with APAC, Global Marketing, and local stakeholders for effective, brand-aligned execution.

Requirements

What you’ll need

Minimum 7 years of relevant marketing experience, with strong expertise in digital marketing.
Strong hands-on experience in digital campaign planning and optimization, with the ability to analyze audience engagement, traffic quality, and conversion.
Good understanding of customer journeys, customer segmentation, and lifecycle marketing.
Proven ability to independently lead marketing campaigns and cross-functional projects.
Strong analytical skills with the ability to translate customer and performance insights into practical actions.
Excellent project management, communication, and stakeholder management skills.
Commercially minded, proactive, and detail-oriented, with an appreciation for premium brand experiences.
Business-level English communication skills.
Preferred: Experience in premium, luxury, fashion, lifestyle, or consumer brands.
Preferred: Experience in integrated digital brand campaigns, balancing brand-building and performance objectives.
Preferred: Experience in CRM campaign execution or familiarity with marketing automation platforms, such as Salesforce Marketing Cloud.
Preferred: Experience in omnichannel marketing and retail customer engagement.
Preferred: Experience collaborating with regional and global cross-functional teams, including Marketing, CRM, and E-commerce, in a multinational organization.