Senior Demand Generation, Lifecycle Marketing Specialist

TuxCare

. Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts .

Posted 11/9/2026full-timeRemote • United States, Canada, Argentina, Poland, Brazil, RomaniaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and lifecycle marketing, with a strong focus on HubSpot management, AI integration, and data-driven optimization to enhance lead nurturing and pipeline contribution.

Highest-signal resume keywords

B2B Demand GenerationHubSpot ExpertiseAI Marketing IntegrationLifecycle MarketingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringCampaign ManagementData-Driven OptimizationFunnel MetricsAttribution AnalysisSegmentationNurture ProgramsConversion MeasurementCustomer Lifecycle MarketingMQL and SQL Definitions

Soft Skills

Strong Analytical SkillsDirect Execution Experience

Tools & Technologies

HubSpotGA4ClayZapierN8nAI Enrichment ToolsLLM AssistantsChatGPTPredictive ScoringCampaign Testing

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

B2B CybersecurityOpen-Source SoftwareInfrastructure Software

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts
Own lead nurturing in HubSpot by designing segmented, behavior-based nurture journeys and re-engagement programs that move leads to sales-ready
Design and manage lead scoring, qualification, and routing with Sales, including MQL and SQL definitions, handoff workflows, and follow-up SLAs
Drive customer lifecycle marketing covering onboarding, engagement, retention, cross-sell, and upsell, in partnership with Customer Success and Account Management
Use AI throughout the funnel by building AI agents and workflows for account research, enrichment, personalization at scale, predictive scoring, and campaign testing, with human review for quality and compliance
Measure and report on pipeline contribution, conversion, and expansion
Maintain HubSpot data quality, attribution, and dashboards

Requirements

What you’ll need

5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience
Expert-level HubSpot skills, including workflows, lead scoring, lists and segmentation, lifecycle stages, routing, and reporting
HubSpot certifications are a plus
Proven, hands-on use of AI in marketing, including LLM assistants such as Claude and ChatGPT, HubSpot AI features, AI enrichment and prospecting tools, and automation platforms such as Clay, Zapier, and n8n, with measurable results
Track record of building nurture, scoring, and routing programs that increased qualified pipeline
Strong analytical skills, including funnel metrics, attribution, GA4, and data-driven optimization
Direct execution experience rather than relying on agencies
Experience in B2B cybersecurity, open-source, or infrastructure software is preferred

Benefits

Comp & perks

Professional development opportunities for learning and growth
Interesting and challenging projects
Mentor and knowledge-exchange programs
Fully remote work with flexible working hours, allowing work from any location worldwide
24 days of paid vacation per year
10 days of national holidays
Unlimited sick leave
Compensation for private medical insurance
Co-working reimbursement
Gym/sports reimbursement
Reward for the most innovative idea that the company can patent