Brand Director

+twe

. Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets .

Posted 10/21/2026full-timeNapa • California • United StatesLead💰 $141,000 - $171,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing brand growth strategies, managing marketing budgets, and leading cross-functional teams. Proven ability to translate brand strategy into actionable customer programs and optimize product lifecycles for market success.

Highest-signal resume keywords

Brand Marketing ExperienceBudget ManagementCross-Functional Team LeadershipInnovation Pipeline DevelopmentConsumer Goods Industry Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentIntegrated Campaign ApprovalPortfolio ManagementGo-To-Market PlanningPerformance Insights Analysis

Soft Skills

Stakeholder AlignmentTeam BuildingInfluencing Senior Leaders

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Beverage AlcoholCPGFood & BeverageConsumer Goods

About the role

Key responsibilities & impact

Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets
Approve integrated campaigns, creative platforms, media strategies, and annual marketing budgets
Partner cross-functionally to prioritize innovation, optimize the portfolio and product lifecycle, and guide go-to-market plans for major launches
Translate brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans
Use consumer and performance insights to set targets, assess risks and opportunities, and deliver growth and profitability
Build a high-performing team; select and manage agency partners and external investments
Align senior stakeholders and executive leadership

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field
8–10 years of experience in brand marketing, marketing, or a related commercial role
Proven track record developing and executing successful brand growth strategies
Experience managing significant marketing budgets and complex portfolios
Demonstrated success leading innovation pipelines and product launches
Experience influencing senior leaders and leading cross-functional teams
Experience leading and developing high-performing teams
Beverage alcohol, CPG, food & beverage, or consumer goods experience preferred

Benefits

Comp & perks

Competitive vacation, sick leave, and 12 paid holiday + a “TWE4ME Day”
Paid Parental & Caregiver Leave
2 Volunteer Day
Flexible Work Options
Medical, dental, vision, free mental health support, and an award-winning wellness program
401(k) with Company Match vested from day one
Wine Perks & Discounts
Recognition & Rewards
Access to global career opportunities and structured programs supporting health, wellbeing, and career development