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+twe

Brand Manager

+twe

. Own annual plans and roadmaps for an assigned Penfolds portfolio or workstream .

Posted 10/28/2026full-timeMelbourne • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management, with a focus on developing and executing marketing strategies tailored to the ANZ market. Proven ability to manage budgets, analyze performance metrics, and build strong relationships with stakeholders to drive brand success.

Highest-signal resume keywords
Brand Management ExperienceBudget ManagementConsumer Insights AnalysisStakeholder Relationship BuildingANZ Market Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand Strategy DevelopmentCampaign ManagementPerformance EvaluationForecastingAnalyticsROI Analysis
Soft Skills
Influential Relationship BuildingFlexibilityStakeholder Navigation
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
ANZ MarketingConsumer ExperienceBrand IntegrityMarketing ActivityAgency Management

About the role

Key responsibilities & impact
  • Own annual plans and roadmaps for an assigned Penfolds portfolio or workstream
  • Turn global brand strategy into locally relevant ANZ marketing activity
  • Lead campaigns, launches, partnerships, activations, and consumer experiences
  • Manage agencies, stakeholders, timelines, budgets, governance, and delivery
  • Use consumer and commercial insights to optimise activity and investment
  • Protect brand integrity and evaluate performance to improve future plans
  • Lead priority brand and consumer marketing across Australia and New Zealand from planning through execution and evaluation
  • Report to the Senior Brand Manager Penfolds, ANZ

Requirements

What you’ll need
  • 4-6 years of brand management experience
  • Bachelor’s degree in marketing, business, or related field
  • Knowledge of the ANZ market
  • Strong budget, forecasting, analytics and ROI capabilities
  • Ability to build influential relationships and navigate competing stakeholder needs
  • Flexibility with working hours
  • Willingness to travel for meetings and events

Benefits

Comp & perks
  • Competitive rewards
  • Participation in incentive and recognition programs
  • Wine allowances
  • Share Cellar global employee share plan
  • Global career opportunities
  • Structured programs supporting health, wellbeing, and career development
  • Generous employee product allowance
  • Extra day off each year with “TWEforME Day”
  • Flexibility
  • Rewards and discounts
  • Health and wellbeing initiatives