Private Client Manager

+twe

. Deliver the individual sales target and contribute to the Direct to Collector revenue plan .

Posted 11/9/2026full-timeNapa • California • United StatesMid-LevelSenior💰 $111,000 - $123,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategy and relationship management within the fine wine industry, focusing on client acquisition, retention, and revenue growth. Proficient in utilizing CRM systems for sales forecasting and maintaining client engagement standards.

Highest-signal resume keywords

Sales Experience Within Fine Wine IndustryDirect-To-Client SellingClient Relationship ManagementSales ForecastingPublic Speaking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Target AchievementPipeline ManagementOpportunity CreationForecast AccuracyClient EngagementPerformance ReportingWine KnowledgeCopy-Proofing

Soft Skills

Excellent CommunicationCustomer Service SkillsAttention To DetailStorytelling SkillsTeam Collaboration

Tools & Technologies

CRM SystemsSales Management Systems

Certifications & Qualifications

Wine Certifications

Industry Keywords

Luxury BrandsHigh-Value CollectorsDirect To CollectorPersonalized OutreachStrategic Partnerships

About the role

Key responsibilities & impact

Deliver the individual sales target and contribute to the Direct to Collector revenue plan
Build and manage a qualified sales pipeline and maintain forecast accuracy
Acquire new high-value collectors through prospecting, referrals, partnerships, events, and strategic networks
Develop existing collector relationships through personalized outreach that drives retention, repeat purchase, and portfolio growth
Prioritize sales activity toward clients and prospects with the strongest revenue and lifetime-value potential
Create and convert opportunities through allocations, curated offers, gifting, memberships, and bespoke experiences
Plan and execute high-touch experiences with acquisition, relationship, or revenue objectives
Develop external partnerships that generate qualified leads and measurable commercial returns
Maintain accurate client information and activity in CRM and sales-management systems
Provide sales forecasts and performance reporting, including pipeline health, conversion, event return, and emerging risks
Partner cross-functionally with Brand, eCommerce, Operations, Customer Service, Supply, and the global Penfolds team
Protect Penfolds’ luxury positioning through appropriate client engagement, product stewardship, and service standards

Requirements

What you’ll need

Bachelor’s degree in business, Marketing, Sales, or equivalent work experience
5+ years of sales experience within the fine wine industry or luxury brands
Excellent communication, sales, and customer service skills
Proven track record of successful direct-to-client selling
Engaging public speaking and storytelling skills
Excellent writing and copy-proofing skills
Strong attention to detail
Wine certifications and ability to have detailed wine conversations with collectors are a plus
Passion to deliver results individually and as part of a team

Benefits

Comp & perks

Competitive vacation, sick leave, and 12 paid holidays
TWE4ME Day
Generous paid parental and caregiver leave
2 paid volunteer days each year
Flexible work options, including hybrid and custom schedules for certain roles
Medical, dental, and vision coverage
Free mental health support
Award-winning wellness program
401(k) with company match, 100% vested from day one
Exclusive employee wine pricing
Generous product allowance
Recognition and rewards
Global career opportunities
Structured programs supporting health, wellbeing, and career development