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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales leadership and team development skills, with a focus on driving market share and distributor performance in the wine and beverage alcohol industry. Proficient in analyzing market trends and leveraging data to identify growth opportunities and execute effective market plans.
Highest-signal resume keywords
Sales Leadership ExperienceU.S. Three-Tier System KnowledgeDistributor ManagementCommercial AcumenData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Performance AnalysisMarket Trend AnalysisMarket Plan DevelopmentSales ExecutionDistributor Performance Management
Soft Skills
CoachingMotivatingCommunicationPresentationNegotiation
Industry Keywords
WineBeverage AlcoholConsumer Packaged GoodsDistributor RelationshipsMarket Activations
About the role
Key responsibilities & impact- Lead, coach, and develop a team of sales professionals
- Deliver sales, distribution, depletion, and market share goals throughout Northern California
- Build relationships with distributor leadership, distributor sales teams, and key trade accounts
- Develop and execute market plans focused on high-impact opportunities
- Drive distributor performance for distribution, pricing, promotional activity, and execution standards
- Lead market activations, wine dinners, trainings, and customer events
- Analyze sales performance, market trends, and competitive activity
- Identify growth opportunities and recommend action plans
- Manage key distributor and customer relationships
- Drive sales execution for a premium wine portfolio
Requirements
What you’ll need- 5+ years of sales leadership experience in wine, beverage alcohol, or consumer packaged goods
- Experience leading, coaching, and motivating a field sales team
- Strong understanding of the U.S. three-tier system and distributor management
- Ability to build credibility and influence distributor partners, customers, and cross-functional stakeholders
- Ability to use data and market insights to identify opportunities and drive business growth
- Strong commercial acumen
- Confident communication, presentation, and negotiation skills
- Willingness and ability to travel regularly throughout Northern California
Benefits
Comp & perks- Competitive vacation, sick leave, and 12 paid holidays
- TWE4ME Day
- Paid parental and caregiver leave
- 2 paid volunteer days each year
- Flexible work options, including hybrid and custom schedules for certain roles
- Medical, dental, and vision coverage
- Free mental health support
- Award-winning wellness program
- 401(k) with company match; 100% vested from day one
- Employee pricing on wines
- Generous product allowance
- Recognition and rewards
- Global career opportunities and structured programs supporting health, wellbeing, and career development