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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and analytics, with a strong focus on short-form video production and brand consistency across multiple platforms. Proficient in leveraging social media trends and insights to optimize engagement and community interaction.
Highest-signal resume keywords
Social Media ManagementShort-Form Video EditingContent CreationSocial Media AnalyticsBrand Voice Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form Video EditingCopywritingPhotographyGraphic DesignContent Scheduling
Soft Skills
Highly OrganizedSelf-MotivatedProject Management
Tools & Technologies
Meta Business SuiteInstagram InsightsTikTok AnalyticsAdobe Creative SuiteCanva
Industry Keywords
Social Media TrendsCommunity EngagementMulti-Location BusinessFitnessMMA
About the role
Key responsibilities & impact- Manage daily publishing, scheduling, and community engagement across Instagram, TikTok, Facebook, YouTube, and emerging platforms
- Develop and maintain monthly content calendars aligned with campaigns, club promotions, openings, events, and partnerships
- Create, shoot, and edit photo and short-form video content, including Reels, TikToks, Stories, and YouTube Shorts
- Travel to UFC GYM locations to capture original content featuring training, coaches, members, classes, events, and club culture
- Support corporate and franchise clubs with social media best practices, localized content, and platform guidance
- Build and maintain social profiles for new club openings while ensuring brand consistency
- Monitor and respond to comments, DMs, tags, and mentions, escalating customer service or reputation concerns as needed
- Identify and leverage relevant social trends, audio, formats, and challenges while maintaining brand standards
- Manage and organize digital content assets for social, email, web, and paid media
- Optimize organic social strategy through testing of content formats, posting times, creative styles, and platform mix
- Collaborate with marketing teams on paid media, email/SMS, PR, partnerships, and brand campaigns
- Track and report social performance, including reach, engagement, follower growth, video completion, saves, shares, traffic, and leads
- Provide insights and recommendations based on social analytics and industry/competitor benchmarks
Requirements
What you’ll need- 2+ years of hands-on social media management experience for a brand, multi-location business, agency, or creator account
- Experience with Meta Business Suite, Instagram Insights, and TikTok Analytics
- Strong short-form video editing skills using CapCut and/or Adobe Premiere Pro, Final Cut Pro, After Effects, DaVinci Resolve, or similar
- Experience creating static and motion graphics using Canva and/or Adobe Creative Suite
- Strong understanding of social media trends, platform culture, and algorithms
- Excellent copywriting and brand-voice skills
- Portfolio or active social accounts demonstrating content creation and short-form video skills
- Highly organized, self-motivated, and able to manage multiple projects and deadlines
- Must be located near multiple UFC GYM locations
- Must have reliable transportation
- Must be willing to travel regularly for content capture, including occasional evenings and weekends
- Ability to work in active gym environments, including standing for extended periods and moving throughout club floors
- Ability to carry production equipment weighing up to 25 lbs
- Occasional evening and weekend availability is required
- Interest or experience in fitness, MMA, boxing, jiu-jitsu, or sports
- Experience with multi-location, franchise, or retail brands
- Familiarity with Sprout Social, Later, Hootsuite, or Meta Planner
- Basic photography and lighting skills
- Experience with UGC, influencer, athlete, or ambassador content
Benefits
Comp & perks- Opportunity for advancement
- Training & development
- Wellness resources
- Employee discounts
- Complimentary UFC GYM membership
- Medical, dental, and vision benefits for eligible full-time employees
- Paid time off and holidays
- Growth opportunity within a fast-scaling global fitness brand