VP, Partnership Marketing

UFC GYM

. Develop and implement integrated marketing and commercial strategies that enhance monetization, brand value, and market position for PBR and across TKO's portfolio .

Posted 10/13/2026full-timeRemote • Colorado • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing integrated marketing strategies, driving revenue growth through commercial partnerships, and leading high-performing teams in the sports and entertainment sectors. Strong financial acumen and exceptional communication skills are essential for articulating strategic initiatives and managing stakeholder relationships.

Highest-signal resume keywords

Marketing Strategy DevelopmentPartnership MarketingRevenue Growth ManagementCross-Functional CollaborationTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CommercializationPerformance Measurement FrameworksStrategic PlanningClient Service ModelsMarket Trend Analysis

Soft Skills

Executive CommunicationStakeholder ManagementOrganizational Change LeadershipThought LeadershipProactive Partner Management

Certifications & Qualifications

Bachelor’s Degree in Business

Industry Keywords

Brand PartnershipsSports MarketingEntertainment MarketingCommercial OperationsConsulting

About the role

Key responsibilities & impact

Develop and implement integrated marketing and commercial strategies that enhance monetization, brand value, and market position for PBR and across TKO's portfolio
Collaborate across Global Partnerships and PBR stakeholders to support commercial initiatives, including planning, integration, and collaboration across the function
Present strategic initiatives to executive leadership, articulating ROI, growth impact, and cross-functional opportunities
Stay ahead of market trends and competitive dynamics across sports, entertainment, and brand partnerships to inform future strategy and innovation
Lead the end-to-end management of commercial partnerships across PBR's properties, events, and team ecosystem to deliver on partners' brand and business goals
Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with PBR business objectives
Drive revenue by leading all renewals, upsells, and cross-sells for PBR while unlocking new revenue opportunities
Support marketing and commercial orchestration across Sales, Partnerships Marketing, Marketing Solutions, Revenue Management, Operations, and PBR's marketing, events, and team partnership stakeholders
Collaborate with Analytics and Finance to develop performance measurement frameworks and generate insights that drive business decisions
Act as a central connector across teams to ensure alignment on priorities, timelines, and partner deliverables
Lead the transformation of the Partnerships Marketing function from transactional servicing to consultative, insight-driven strategic marketing
Design and implement a Partnerships Marketing curriculum focused on best-in-class account management, PBR partnership activation, and long-term partner growth strategies
Champion innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization
Manage and mentor a high-performing team of strategists and cross-functional contributors

Requirements

What you’ll need

15+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, media, or brand partnerships
Demonstrated success in leading cross-functional strategic initiatives and driving organizational change
Deep understanding of brand partnerships, partnership marketing, commercialization, and client service models
Strong financial acumen and analytical capability
Exceptional executive communication and stakeholder management skills
Experience building and mentoring high-performing teams
Bachelor’s degree in Business

Benefits

Comp & perks

Equal Opportunity Employer
Reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws