Segment Marketing Manager

UMB Bank

. Develop marketing strategies and tactics that help the line of business meet objectives .

Posted 9/21/2026full-timeUnited StatesSeniorLead💰 $98,208 - $144,705 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies, managing multi-channel marketing initiatives, and leveraging KPIs for strategic decision-making. Proficient in project management and collaboration with cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Strategic PlanningKPI AnalysisProject ManagementMulti-Channel MarketingSalesforce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentKPI Tracking and AnalysisSegmentation in Marketing PlanningCreative Brief DevelopmentBudget Management

Soft Skills

Detail-OrientedExceptional Organization SkillsWritten and Verbal CommunicationConsultative InteractionMultitasking Ability

Tools & Technologies

Microsoft OfficeSalesforce

Industry Keywords

Financial ServicesCross-Functional CollaborationMarket LeadershipMarketing ConsultationCompetitive Analysis

About the role

Key responsibilities & impact

Develop marketing strategies and tactics that help the line of business meet objectives
Educate Marketing and Communications teams and cross-functional partners on audience behaviors
Manage marketing plan deliverables across channels with cross-team members
Identify strategic opportunities to increase market value using measurable KPIs
Guide execution of strategies and marketing campaigns through internal teams and external vendors
Complete informative creative briefs including goals, audiences, key messages, wireframes, outlines, and content recommendations
Assist with planning and development of new and evolved products, platforms, and delivery channels
Set, track, analyze, and measure KPIs for marketing initiatives
Use results to provide insights and refine marketing strategy and recommendations
Assist with budget development and manage marketing activities within budgets
Provide marketing consultation for segment needs at the market leadership level
Interact consultatively with key leadership and stakeholders
Perform other duties as assigned

Requirements

What you’ll need

8 -10 years of progressively more responsible positions in marketing
Bachelor’s degree (B.A.) or a combination of education and experience that provides an equivalent background
Financial Services background desired
Salesforce experience desired
Proficiency with Microsoft Office (PowerPoint, Word, Excel)
Project management experience
Demonstrated strategic planning experience
Experience with leveraging KPIs for strategic decision-making and guidance
Ability to track and analyze competitive activities
Understand segmentation and experience using segmentation in marketing planning
Experience with a variety of marketing distribution channels (multi-channel marketing)
Experience working in a matrix environment, and/or leading initiatives through cross-functional project teams
Demonstrate editing, written and verbal skills
Detail-oriented with exceptional organization skills/successful prioritization (ability to multitask))

Benefits

Comp & perks

Paid Time Off
401(k) matching program
Annual incentive pay
Paid holidays
Comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage
Health savings, flexible spending, and dependent care accounts
Adoption assistance
Employee assistance program
Fitness reimbursement
Tuition reimbursement
Associate wellbeing program
Associate emergency fund
Various associate banking benefits