Chief Marketing Officer

Unbiased

. Own consumer acquisition in the UK and USA .

Posted 10/8/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer acquisition and marketing strategy, with a strong focus on data-driven decision-making and team leadership. Proven ability to scale marketing efforts while maintaining unit economics and improving customer experience.

Highest-signal resume keywords

Consumer Acquisition ExperienceLeadership of SEO and Content FunctionsData-Driven Team LeadershipExperience Scaling Consumer MarketingAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Marketing StrategyFinancial Target DeliveryKPI Planning and ExecutionBudget ManagementLead Economics BalancingMeasurement and ExperimentationChannel Performance ManagementAI Chatbots StrategyPaid Search ManagementPartnerships and Affiliate Channels

Soft Skills

High EnergyPositivitySelf-Starting AttitudeRelationship BuildingCreating Momentum

Tools & Technologies

AI ToolsData Analysis Tools

Industry Keywords

Consumer-to-Business MarketplaceLead GenerationGross MarginGross ProfitSenior Leadership Team

About the role

Key responsibilities & impact

Own consumer acquisition in the UK and USA
Set long-term consumer marketing strategy
Deliver financial targets including Gross Margin and Gross Profit
Maintain and improve customer (advisor) experience
Ensure consumers connected with advisors become valuable clients
Lead and develop a team of eleven marketing specialists
Partner with the Global Consumer Squad across product management, engineering and design
Contribute as a member of the Senior Leadership Team to scale the business to £90m annual revenue
Deliver short- and long-term consumer marketing KPIs through strategy, planning, execution and capital allocation
Set strategy for AI chatbots, consumer agents and related innovations
Own paid search, paid social, video, partnerships and affiliate channels
Manage planning, capital allocation, creative pipeline and channel performance
Own US consumer marketing strategy, planning and execution
Lead and develop the consumer marketing team and strengthen leadership below the role
Raise standards for planning, reviews and operating practices
Use AI tools to improve team productivity and drive innovation

Requirements

What you’ll need

Consumer acquisition experience with a budget of at least £20m a year across paid, partnerships and organic
Experience scaling consumer marketing while maintaining or improving unit economics
Leadership of SEO and content functions
Well-developed perspective on AI search, chatbots and agents
Consumer marketing experience at a consumer-to-business marketplace or consumer lead generation experience
Experience balancing lead economics with lead quality
Data-driven team leadership using measurement and experimentation to drive decisions
Comfortable using data to allocate investment, diagnose performance and explain results clearly to a board
High energy, positivity and strong self-starting attitude
Comfortable working in complex environments, building relationships quickly and creating momentum

Benefits

Comp & perks

Yearly career development allowance
Annual wellbeing allowance
Private Medical Insurance for you and your family
Social activities based in and around the office
Plenty of holiday
Birthday off as paid annual leave
Flexible balance of office-based work and remote working
Pension via salary sacrifice, with Unbiased contributing above the minimum required amount, subject to banded earnings
Payroll Giving via salary sacrifice
Life insurance
Cycle to work scheme
23 days annual holiday plus public holidays
3 additional days for Christmas
Wellbeing allowance for gym membership, classes, mindfulness apps and therapy
Learning and Development Budget up to £1000 a year
2 weeks' work-from-anywhere freedom annually