Mid-Level BI Analyst – Paid Media Data Focus

UNICRED

. Conduct rapid ad hoc analyses of paid media performance, answering the team’s questions and supporting optimization decisions .

Posted 10/6/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in SQL for data extraction and processing, with strong analytical skills to monitor and optimize paid media performance across platforms. Capable of developing dashboards and reports that translate complex data into actionable insights for business outcomes.

Highest-signal resume keywords

SQL ProficiencyPaid Media Data AnalysisData Visualization ToolsAnalytical ThinkingStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLData ExtractionData ProcessingDigital Performance MetricsA/B TestingBudget Allocation AnalysisData Quality AssurancePythonGA4Attribution Tools

Soft Skills

Analytical ThinkingAttention to DetailAgility in Problem Solving

Tools & Technologies

Google AdsMeta AdsTikTok AdsLinkedIn AdsDV360Power BILooker StudioTableauGoogle Tag ManagerDatabricks

Industry Keywords

Performance MarketingFinancial InstitutionsCooperatives

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Conduct rapid ad hoc analyses of paid media performance, answering the team’s questions and supporting optimization decisions
Extract, combine, and process data from various media platforms, such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and DV360
Develop and maintain paid media performance dashboards and reports, focusing on investment efficiency and business outcomes
Monitor key campaign metrics, identifying deviations, trends, and opportunities
Structure budget allocation analyses, cross-channel comparisons, and evaluations of A/B tests, creatives, and audiences
Ensure the quality and consistency of media data, identifying discrepancies between platforms and internal sources
Document queries, models, and metric definitions, contributing to the team’s data governance

Requirements

What you’ll need

Proficiency in SQL for data extraction, processing, and joining
Previous experience working with paid media data and knowledge of major advertising platforms
Familiarity with digital performance and business metrics (CPA, CAC, ROAS, LTV, conversion funnels)
Experience with data visualization tools (e.g., Power BI, Looker Studio, Tableau)
Analytical thinking, agility in answering business questions, and the ability to prioritize what truly matters
Attention to detail and a critical perspective on data quality
Strong communication skills to translate data into clear insights for non-technical teams
Preferred: experience with Databricks
Preferred: knowledge of Python for data analysis
Preferred: experience with GA4, Google Tag Manager, or attribution tools (e.g., AppsFlyer)
Preferred: experience in financial institutions, cooperatives, or companies with structured performance marketing operations

Benefits

Comp & perks

Meal and food allowance: financial assistance for purchasing meals and groceries
Home office and hybrid work allowance: monthly support for employees working remotely or in a hybrid model
Daycare/nanny reimbursement: monthly reimbursement for childcare, preschool, or nanny expenses
Mobility allowance: financial support for transportation expenses
Profit-Sharing Program (PPR)
Corporate life insurance
Private pension plan with company matching contributions
Health insurance for you and your dependents
Dental insurance for you and your dependents
English Pass: digital English-learning platform
Wellhub (Gympass)
Zenklub: platform offering access to psychologists and personal development content for you and your dependents
Holiday gift basket
Birthday day off
Day off on your children’s birthdays
Maternity leave: 180 days (six months)
Paternity leave: 20 days