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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in HORECA sector management, driving market growth through strategic planning, relationship building, and effective negotiation. Proficient in performance reporting and optimizing revenue through data analysis and collaborative execution.
Highest-signal resume keywords
HORECA Sector ManagementCommercial NegotiationRevenue Growth StrategiesPerformance ReportingAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ForecastingActivity ManagementSales Target AchievementMenu EngineeringRecipe Cost-Per-Plate Analysis
Soft Skills
Excellent CommunicationRelationship ManagementTime ManagementProblem-SolvingProactive Mindset
Tools & Technologies
CRM SoftwarePerformance Reporting Tools
Industry Keywords
Food Service ChannelsKey AccountsTrade PromotionsCulinary TeamsCommercial Strategies
About the role
Key responsibilities & impact- Drive market growth and expand Unilever Food Solutions’ presence across the Delta region
- Manage all food service channels and restaurant types, including hotels, key accounts, independent restaurants, cafes, QSRs, caterers, and CPUs
- Expand and penetrate HORECA customer segments through commercial strategies and territory growth plans
- Build and maintain relationships with hotel GMs, F&B directors, executive chefs, purchasing managers, restaurant owners, and franchise chains
- Analyze regional market trends, operator needs, dining formats, and competitor activity
- Lead commercial negotiations, joint business plans, and supply agreements
- Execute trade initiatives, promotional campaigns, and brand activations for brands including Knorr and Hellmann
- Track sales targets, distributor performance, and channel KPIs
- Collaborate with distribution partners, supply chain, and culinary teams to resolve execution challenges
- Manage trade promotion allocations and channel budgets to optimize ROI and gross margin
- Maintain CRM records and deliver weekly/monthly commercial reports to the Regional Sales Manager
- Conduct kitchen demonstrations with UFS chefs and convert key accounts to the UFS product portfolio
- Lead menu engineering and recipe cost-per-plate discussions to optimize product placement and operator profitability
- Inspire and motivate stakeholders while driving continuous improvement
Requirements
What you’ll need- Minimum of 3 years’ experience in restaurant management, specifically in the HORECA sector/customer development
- Proven experience in forecasting, planning, and activity management
- Demonstrated success in agreement negotiation and driving revenue growth
- Analytical mindset and ability to interpret and act on performance data
- Selling skills
- Track record of achieving revenue targets
- Ability to identify growth opportunities and drive business expansion
- University graduate; Business major is a plus
- English and Arabic are essential
- Excellent communication, negotiation, and relationship management abilities
- Strong analytical and problem-solving skills
- Time management skills to handle multiple priorities
- Ability to work effectively in a collaborative, cross-functional team environment
- Proficiency in performance reporting and strategic planning
- Proactive mindset focused on continuous improvement and innovation
- Ability to inspire and motivate internal and external stakeholders
- Adaptability and forward-thinking mindset
Benefits
Comp & perks- Inclusive, collaborative, and flexible working environment
- Tools and support to shape your own future
- Employee support and access accommodations during the recruitment journey
- Diversity, equity, and inclusion commitment
- Employee development opportunities
