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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in territory sales and business development, with a strong focus on driving digital engagement and executing customer business plans. Proven ability to collaborate with trade partners and utilize CRM tools for lead conversion and sales target achievement.
Highest-signal resume keywords
Territory Sales ExperienceBusiness DevelopmentDigital EngagementFoodservice B2B SalesAccount Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Target ManagementLead ConversionCustomer Plans ExecutionSolution SellingData AnalysisKPI DevelopmentTrade Term AgreementsOmnichannel StrategiesSampling ExecutionDigital Buying Behavior
Soft Skills
CollaborationCommunicationEngagementProblem SolvingRelationship Building
Tools & Technologies
CRM SystemsECommerce PlatformsSocial MediaWebinars
Industry Keywords
CPGFMCGFoodserviceB2B SalesTrade PartnershipsDistributor EngagementMarket PenetrationBoston
About the role
Key responsibilities & impact- Drive sustainable business growth through operator, chain, and trade partner engagement
- Deliver territory business targets, including turnover, reach and penetration, digital engagement, fully profiled operators, demos, and sampling
- Execute customer business plans, win and retain funnels, contact matrices, and multi-touchpoint online and face-to-face contact strategies
- Convert business insights into solution selling and prepare recommendations tailored to customer menus, kitchen operations, and consumers
- Develop and execute joint business plans with selected trade partners, including trade term agreements, sell-out activities, DSRs, trade-team engagement, and KPIs
- Align trade customers for secondary sales data partnerships
- Collaborate with Food Solutions Trade and eCommerce teams to implement promotions and drive sell-out
- Submit and settle distributor trade claims on time
- Engage with automated warm and targeted leads through CRM and drive territory lead conversion
- Achieve penetration strike-rate targets using account and SKU prioritization
- Drive digital buying behavior through eCommerce platforms
- Drive social media engagement and attendance at UFS webinars
- Continuously enrich operator data to enable personalized content
- Implement omnichannel online and offline contact strategies for the territory
Requirements
What you’ll need- At least 3 years of experience in territory sales, business development, or account management
- Experience working with operators, chain accounts, distributors, or trade partners
- Experience managing sales targets, customer plans, lead conversion, and digital/eCommerce engagement
- Bachelor’s degree preferred
- Substantial and relevant industry experience may also be considered
- Foodservice B2B Sales experience; retail experience may also be considered
- CPG/FMCG industry experience
- Must be based in Boston or willing and able to relocate to Boston
- Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check
Benefits
Comp & perks- Bonus eligible
- Health insurance, including prescription drug, dental, and vision coverage
- Retirement savings benefits
- Life insurance
- Disability benefits
- Parental leave
- Sick leave
- Paid vacation and holidays
- Voluntary benefits
- Employee growth and development support