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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Sales within the CPG Foodservice sector, leveraging culinary knowledge and CRM tools like Salesforce to drive business growth and customer engagement. Proven ability to implement key account management strategies and deliver on sales targets through effective relationship building and market insights.
Highest-signal resume keywords
CPG Foodservice Sales ExperienceCulinary/Chef Selling ExperienceCRM Proficiency (Salesforce)Distributor Sales ExperienceBilingual (Spanish and English)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales GrowthMarket KnowledgeCustomer Needs IdentificationCulinary ConsultationSolution SellingData AnalysisSalesforce ManagementMulti-Touchpoint Contact StrategiesPremium Brand SellingEvent-Related Promotions
Soft Skills
Relationship BuildingNetworkingCommunicationCollaborationCustomer Engagement
Tools & Technologies
CRM ToolsSalesforceMS OfficePower BIExcelAI Technology
Certifications & Qualifications
Bachelor’s Degree PreferredFood University Background (CIA, Food & Hospitality)
Industry Keywords
B2B SalesFoodservice OperatorsDistributor SalesIngredient SalesBroker SalesMarket TrendsKey Account ManagementTrade Partner EngagementSales TargetsCulinary Solutions
Tech Stack
Tools & technologiesChef
About the role
Key responsibilities & impact- Drive sustainable business growth through operator, chain, and trade partner engagement
- Use data and CRM tools to plan and execute sales calls
- Deliver targets including sales growth, reach and penetration, digital engagement, fully profiled operators, demos, and sampling
- Execute online and face-to-face multi-touchpoint contact strategies
- Provide virtual culinary consultation to targeted operators
- Engage local chain account and operator customers
- Implement key account management, CBP, Win & Retain funnel, and contact matrix approaches
- Convert business insights and market trends into activation and solution selling
- Identify customer needs and lead customers to appropriate solutions
- Network with key customer stakeholders and decision makers
- Prepare customer visits and manage workflow and market funnel in Salesforce
- Conduct face-to-face and virtual sampling, ideation, and cooking demonstrations
- Use culinary knowledge and selling stories to secure opportunities and increase product usage
- Follow up on opportunities through sale close
- Secure and coordinate monthly customer orders
- Meet distributors and trade partners to expand assortment, align priorities, and source leads
- Build and nurture relationships with distributor sales representatives
- Implement contact matrices and squad-based trade customer management
- Engage trade customers to gain alignment for secondary sales data
- Implement seasonal and event-related promotions
- Submit and settle claims promptly
Requirements
What you’ll need- Minimum of 3 years of experience in similar and relevant positions within the market/industry
- Bachelor’s degree preferred; candidates with substantial and relevant industry experience will also be considered
- CPG Foodservice Sales Experience (B2B Sales)
- Culinary/Chef Selling Experiences
- Network of Existing Foodservice Operator Partners
- Distributor Sales, Ingredient Sales, or Broker Sales experience
- Experience with CRM (Salesforce)
- Operator Experience
- Market/Geographical knowledge
- Food University Background (CIA, Food & Hospitality)
- Multi-National Corporate Company Experience
- Proficiency in contemporary technology, MS Office, Power BI, and Excel
- Experience using AI in day-to-day work
- Ability to sell premium brands using superiority-selling stories and culinary solutions
- Bilingual Spanish and English is a plus
- Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check
Benefits
Comp & perks- Bonus eligible
- Health insurance, including prescription drug, dental, and vision coverage
- Retirement savings benefits
- Life insurance
- Disability benefits
- Parental leave
- Sick leave
- Paid vacation and holidays
- Access to numerous voluntary benefits
- World Class Career Development Programs
- Employee health and well-being benefits
- Global reach
- Careers with purpose
- Sustainability-focused workplace
- Reasonable accommodation support during recruitment