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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Foodservice Sales, leveraging culinary knowledge and market insights to drive business growth and customer engagement. Proficient in utilizing Salesforce CRM and MS Office tools to manage workflows and execute strategic business plans.
Highest-signal resume keywords
B2B Foodservice Sales ExperienceSalesforce CRM ProficiencyCulinary/Chef Selling ExperienceMarket/Geographical KnowledgeMulti-National Corporate Company Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales GrowthDigital EngagementCustomer Business PlansFood Trends AnalysisPromotions ImplementationLead ConversionEcommerce PlatformsCulinary ConsultationData Analysis with Power BISampling and Demonstrations
Soft Skills
NetworkingCustomer Relationship ManagementCommunicationProblem SolvingAdaptability
Tools & Technologies
Salesforce CRMMS OfficePower BIEcommerce PlatformsSocial Media
Certifications & Qualifications
Bachelor’s DegreeAssociate’s DegreeFood University Background
Industry Keywords
CPGFoodserviceDistributor SalesIngredient SalesBroker SalesPremium-Brand SellingOmnichannel StrategyTrade Partner EngagementVirtual Culinary ConsultationFood Trends
Tech Stack
Tools & technologiesChef
About the role
Key responsibilities & impact- Drive sustainable business growth through independent operators, local chain accounts, and trade partner engagement
- Deliver territory business targets including sales growth, turnover, reach and penetration, digital engagement, fully profiled operators, demos, and sampling
- Execute customer business plans, Win & Retain funnel, contact matrix, and multi-touchpoint online and face-to-face contact strategy
- Convert business and market insights into activation and solution selling
- Prepare customer-specific recommendations based on menus, kitchen operations, consumers, and food trends
- Network with key customer stakeholders and decision-makers
- Use Salesforce CRM to prepare visits, manage workflow, and manage the market funnel
- Conduct face-to-face and virtual sampling, ideation, and cooking demonstrations
- Follow up on calls to progress opportunities to sale close
- Secure and coordinate monthly customer orders
- Develop and execute joint business plans with selected trade partners
- Engage trade customers on secondary sales data partnerships
- Implement promotions and ensure stock availability and sell-out activity
- Submit and settle distributor trade claims on time
- Convert automated warm and targeted CRM leads and drive lead conversion
- Drive digital buying behavior through ecommerce platforms
- Drive social media engagement and attendance at UFS webinars
- Enrich operator data and implement an omnichannel contact strategy
- Provide virtual culinary consultation to targeted operators
Requirements
What you’ll need- 2 to [years] CPG Foodservice Sales Experience (B2B Sales)
- Bachelor’s, Associate’s degree or related
- Culinary/Chef Selling Experiences
- Network of Existing Foodservice Operator Partners
- Distributor Sales or Ingredient Sales or Broker Sales
- Experience with CRM (Salesforce)
- Operator Experience
- Market/Geographical knowledge
- Food University Background (CIA, Food & Hospitality)
- Multi-National Corporate Company Experience
- Highly proficient in MS Office, including Power BI and Excel
- Fast adopter of contemporary technology and already using AI day-to-day
- Knowledge of premium-brand superiority selling stories and culinary solutions
- Bilingual Spanish, Mandarin, or Italian is a plus
- Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check
Benefits
Comp & perks- Bonus eligible
- Health insurance, including prescription drug, dental, and vision coverage
- Retirement savings benefits
- Life insurance
- Disability benefits
- Parental leave
- Sick leave
- Paid vacation and holidays
- Numerous voluntary benefits
- Employee health and well-being benefits
- World class career development programs
- Reasonable adjustments and barrier-free recruitment support