Head of Digital Marketing

UNIQA Insurance Group

. Develop and manage the digital marketing strategy for Austria in coordination with the Head of Group Brand & Communication .

Posted 11/12/2026full-timeVienna • AustriaLead💰 €75,409 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing integrated digital marketing strategies, with a strong focus on performance marketing, data-driven decision-making, and team leadership. Proficient in utilizing digital marketing technologies and artificial intelligence to optimize marketing funnels and enhance customer engagement.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentPerformance Marketing ManagementData-Driven Marketing OptimizationLeadership in Digital Marketing TeamsFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance MarketingSocial Media StrategyMarketing Funnel ManagementData AnalysisCustomer Journey OptimizationWeb TechnologiesAnalytics ToolsAgile MethodologiesProduct Ownership

Soft Skills

Analytical SkillsStakeholder ManagementStrategic MindsetEntrepreneurial MindsetCollaboration

Tools & Technologies

AdTechMarTechMarketing AutomationContent Management SystemsDigital PlatformsArtificial Intelligence ApplicationsMRMDAM

Industry Keywords

Digital CommunicationsIntegrated CampaignsInternational Corporate EnvironmentContinuous Professional DevelopmentCEE Region Languages

About the role

Key responsibilities & impact

Develop and manage the digital marketing strategy for Austria in coordination with the Head of Group Brand & Communication
Oversee the operational implementation of all digital marketing and communications activities across digital performance media, social media, and corporate websites
Assume functional responsibility for digital products within the agile IT framework
Develop integrated digital, social media, and 360° campaigns with internal teams and external creative, digital, and media agencies
Manage and use data to optimize the entire digital marketing funnel, from reach and engagement through to leads and online sales
Further develop the use of digital marketing technologies and artificial intelligence
Advise internal stakeholders on digital marketing and communications topics
Foster collaboration with digital marketing teams across UNIQA countries and ensure an aligned digital marketing direction
Lead and develop the Social Media, Digital Marketing, and Websites team
Take responsibility for budget planning, management, and reporting to management and relevant committees

Requirements

What you’ll need

Several years of leadership experience in Digital Marketing, Performance Marketing, Digital Communications, or comparable roles
Extensive experience developing and implementing integrated digital marketing and social media strategies in an international corporate environment
In-depth understanding of Performance Marketing, marketing funnel management, digital media planning, and data-driven marketing management
Excellent knowledge of digital media, social media, website management, customer journey optimization, web technologies, analytics tools, and data-driven decision-making
Strong knowledge of AdTech, MarTech, marketing automation, AI applications, and digital platforms
Experience as a Product Owner or in managing digital products and agile ways of working
Knowledge of MRM, DAM, and content management systems
Strategic and entrepreneurial mindset, strong analytical skills, and compelling stakeholder management abilities
University degree specializing in Marketing, Digital Media, Business, or Communications, or comparable qualifications
Fluent German and English, with business-level negotiation proficiency
Openness to innovative technologies and willingness to use artificial intelligence responsibly
Commitment to continuous professional development
Additional languages from the CEE region are an advantage

Benefits

Comp & perks

Flexible working hours and short core hours enable you to structure your working day flexibly
Individual onboarding and personal support to help you make a successful start with the team
Remote work within the EU: Work from an EU country of your choice for up to 20 days per year
A range of professional development opportunities to support your personal and career growth
Initial interview conducted virtually