Head of Group Brand

UNIQA Insurance Group

. Developing and managing the Group-wide brand strategy together with the Head of Group Brand & Communication .

Posted 11/12/2026full-timeVienna • AustriaLead💰 €75,409 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive leadership in brand management and marketing, with a strong focus on developing integrated brand strategies and campaigns across diverse international markets. Proficient in managing teams, collaborating with stakeholders, and leveraging modern technologies to enhance brand perception and effectiveness.

Highest-signal resume keywords

Leadership Experience In Brand ManagementIntegrated Brand And Advertising CampaignsBudget And Project Management SkillsFluent In German And EnglishExperience With Brand And Marketing Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementMarketing StrategyCampaign DevelopmentMedia PlanningProject ManagementResource ManagementBrand GovernanceAnalytical SkillsTeam DevelopmentConceptual Abilities

Soft Skills

CollaborationStrategic MindsetEntrepreneurial MindsetCommunication SkillsOpenness To Innovation

Tools & Technologies

MRM SystemsDAM SystemsDigital Marketing ToolsCreative Agency ManagementMedia Agency Management

Industry Keywords

Brand StrategyOmnichannel CommunicationsInternational CollaborationStakeholder EngagementTrademark Law

About the role

Key responsibilities & impact

Developing and managing the Group-wide brand strategy together with the Head of Group Brand & Communication
Strengthening UNIQA as a distinctive, growth-oriented brand across 14 countries, business areas, and relevant touchpoints
Disciplinary leadership of brand and campaign experts and the marketing research team
Strengthening international collaboration with brand teams in other UNIQA countries
Developing and managing Group-wide and Austria-specific brand, image, and product campaigns in collaboration with creative, media, and digital agencies
Initiating and implementing strategic brand projects to further enhance brand strength, brand perception, and brand experience
Advising executives and internal stakeholders on brand and positioning
Collaborating with Communications, Digital Marketing, Sponsoring, and Multimedia Creation & Production
Deriving concrete measures from analyses of brand and advertising effectiveness
Preparing well-founded decision-making materials for the Executive Board, senior management, and relevant committees
Developing the team of brand and marketing research experts while fostering ownership, collaboration, and professional development

Requirements

What you’ll need

Several years of leadership experience in brand management, marketing, communications, or a comparable strategic role
Experience in developing teams
Deep understanding of modern brand management
Proven experience with integrated brand and advertising campaigns, omnichannel communications, media planning, and brand governance
Experience in an international environment and in working with diverse stakeholders across countries and business areas
Excellent budget, project, and resource management skills
Experience managing creative, media, and digital agencies
Strategic and entrepreneurial mindset, strong conceptual abilities, and a keen sense for brands and social and communications trends
Interest in new technologies and artificial intelligence in creative and strategic processes
Experience with relevant brand and marketing (MRM/DAM) systems
Knowledge of trademark law is an advantage
University degree with a focus on marketing, brand management, communications, or business administration, or equivalent education
Fluent German and English, both written and spoken
Additional languages, preferably from the CEE region, are an advantage
Openness to innovative technologies and willingness to use artificial intelligence responsibly
Commitment to continuous development

Benefits

Comp & perks

Flexible working hours and short core hours enable you to structure your working day flexibly
Subsidized DO & CO cafeteria at the office
Financial meal allowance when working from home
Modern, bright office with break areas in the heart of the city
Modern IT equipment
Remote work within the EU: Work up to 20 days per year from an EU country of your choice
Various professional development opportunities