Senior Social Media Expert

UNIQA Insurance Group

. Strategic and operational responsibility for the social media presence, with a focus on TikTok .

Posted 11/12/2026full-timeVienna • AustriaSenior💰 €51,359 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy, particularly on TikTok, with a strong focus on content creation, community management, and data-driven optimization. Proficient in managing creator partnerships and leveraging trends to enhance brand visibility across multiple platforms.

Highest-signal resume keywords

Social Media Strategy DevelopmentTikTok Content CreationCommunity ManagementData-Driven OptimizationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingDigital MarketingCampaign ManagementSocial AnalyticsSEO KnowledgeGenerative Engine OptimizationVideo AestheticsCreator CultureProject ManagementReporting

Soft Skills

Excellent Communication SkillsCreative MindsetStrategic ThinkingHands-On MentalityTeam Collaboration

Tools & Technologies

Social Media ToolsAnalytics ToolsPublishing ToolsAI Tools

Certifications & Qualifications

Degree in MarketingDegree in CommunicationsDegree in MediaDegree in Digital Business

Industry Keywords

Social MediaContent CreationCommunity DynamicsDigital CommunicationsBrand Management

About the role

Key responsibilities & impact

Strategic and operational responsibility for the social media presence, with a focus on TikTok
Further development of the group-wide social media strategy and the cross-channel integration of TikTok, Instagram, and YouTube
Conceptualization, planning, and implementation of social-first, video, and creator formats
Operational management of social media channels, including content creation, community management, channel maintenance, and publishing
Establishment and management of creator partnerships, as well as development of brand faces
Ensuring a contemporary, on-brand, and platform-appropriate presence
Monitoring and leveraging relevant trends, cultural developments, and new platform features
Providing strategic and operational advice to internal stakeholders
Managing external agencies, production partners, and content creators
Improving visibility in social search, search engines, and AI-based search systems through Generative Engine Optimization (GEO)
Defining relevant KPIs and analyzing reach, engagement, and brand impact
Preparing reports and management materials
Responsibility for budget planning and management

Requirements

What you’ll need

Several years of professional experience in social media, content marketing, or digital marketing
Deep, native-level understanding of TikTok, along with excellent knowledge of Instagram, YouTube, and other social media channels
Strong understanding of trends, community dynamics, storytelling, video aesthetics, creator culture, and audio conventions
Experience developing and implementing creator, video, and social-first strategies
Knowledge of campaign management, brand management, and digital communications
Experience in stakeholder and project management
Solid knowledge of social analytics, reporting, and data-driven optimization
Understanding of the connections between social media, SEO, social search, Generative AI, and Generative Engine Optimization (GEO)
Proficiency with social media, analytics, publishing, and AI tools
Completed degree specializing in marketing, communications, media, digital business, or a comparable qualification
Alternatively, several years of relevant professional experience with demonstrable success in social media
Fluent German and English, including negotiation-level proficiency
Openness to innovative technologies and willingness to use artificial intelligence responsibly
Creative, strategic, and analytical mindset
Initiative, hands-on mentality, and strong execution skills
Excellent communication skills and professional stakeholder management
Willingness to learn, enthusiasm for experimentation, and an innovation-oriented mindset
Ability to work in a team, resilience, and strong self-organization
Results-oriented approach to work

Benefits

Comp & perks

Onboarding plan, welcome events, and a buddy system
Flexible working hours and short core hours
Discounted DO&CO cafeteria
Financial meal allowance for working from home
Vaccination drives, preventive medical check-ups, and blood donation campaigns
Free and confidential coaching sessions
Option to work from home
Financial starter package for individual use
Remote work within the EU: up to 20 days per year from an EU country of your choice
Various professional development opportunities
50% reimbursement of the annual public transport pass