Senior Marketing Manager – APAC

Unity

. Own APAC Industry campaign strategy and execution end-to-end, from messaging and channel planning through performance reporting.

Posted 9/15/2026full-timeSeoul • South KoreaSenior💰 ₩89,343,600 - ₩134,015,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B enterprise marketing strategy and execution, with a strong focus on campaign management and partnership development across APAC markets. Proficient in conducting customer conversations in Korean and Japanese while collaborating with global teams in English.

Highest-signal resume keywords

B2B Enterprise MarketingCampaign ManagementKorean Language ProficiencyJapanese Language ProficiencyPartnership Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyPerformance ReportingContent Program DevelopmentField Event LeadershipPipeline GrowthMarket IntelligenceCustomer Success Story DevelopmentIntegrated Marketing CampaignsChannel PlanningSales Enablement

Soft Skills

Relationship BuildingCommunicationCollaborationStrategic ThinkingCustomer Engagement

Certifications & Qualifications

JLPT N1TOPIK Level 5

Industry Keywords

TechSaaSAPAC MarketGTM MarketingField MarketingBusiness DevelopmentSales PartnershipsCustomer EngagementEvent ManagementMarketing Capability

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Own APAC Industry campaign strategy and execution end-to-end, from messaging and channel planning through performance reporting.
Build ongoing partnerships with APAC Industry Sales and Business Development in Japan, Korea, and across APAC.
Translate pipeline needs into marketing campaigns, events, and content programs.
Lead and co-lead field events, including U-Day Industry, vertical seminars, and executive roundtables, in Japan, Korea, and across APAC.
Contribute Industry depth to anchor events such as Unite Tokyo and Unite Seoul.
Activate global Industry content across APAC markets.
Develop local customer success stories for amplification on the global stage.
Bring regional intelligence into HQ planning cycles.
Enable country field teams with campaign assets and expertise.
Establish key partnerships with APAC Industry Sales/BD, integrate into HQ PMM/CMM planning, and launch the first Japan-Korea Industry campaign during the first 60–90 days.
Build APAC’s Industry marketing capability as a strategic function, driving pipeline growth and amplifying local customer success stories globally.
Work directly with Unity’s global product leadership, APAC business teams, and country marketers.

Requirements

What you’ll need

7+ years in B2B enterprise, field, or GTM marketing within tech/SaaS, with a track record of campaigns that drive measurable pipeline impact.
Korean at native level, Japanese at business level (JLPT N1, or 3+ years working in Japan, or equivalent), and English at professional working proficiency; or Japanese at native level, Korean at business level (TOPIK Level 5 or above, or 3+ years working in Korea, or equivalent), and English at professional working proficiency.
Ability to conduct customer and executive-level conversations directly in Japanese and Korean, and work with global HQ in English.
Proven ownership of integrated B2B marketing campaigns across multiple markets and channels.
Demonstrated ability to build trusted, structured partnerships with Sales and Business Development teams.
Based in, and authorized to work in, either South Korea or Japan.
Work authorization for the country of hire is required.
Sufficient knowledge of English for professional verbal and written exchanges.

Benefits

Comp & perks

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program
Equity awards
Participation in company incentive plans, such as annual discretionary bonuses or sales commissions