Senior Performance Marketing Manager – SEM

Unity

. Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management .

Posted 9/17/2026full-timeRemote • Florida • United StatesSenior💰 $87,400 - $166,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEM strategy, execution, and optimization, with a strong focus on Google Ads and Microsoft Advertising. Capable of translating performance data into actionable insights while collaborating effectively across marketing teams.

Highest-signal resume keywords

SEM StrategyGoogle AdsMicrosoft AdvertisingCampaign ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM ExecutionKeyword StrategyBidding StrategiesAttributionPerformance ReportingCampaign ArchitectureLanding Page AlignmentBudget ManagementSearch TrendsAI-Driven Search

Soft Skills

Strong CommunicationCross-Functional Collaboration

Tools & Technologies

SalesforceEloquaSemrushProfoundSA360

Industry Keywords

B2BB2CPaid MediaMarketing AutomationProgrammatic Ecosystems

About the role

Key responsibilities & impact

Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management
Build and manage campaigns across multiple business units with distinct audiences and goals
Define and report on SEM KPIs
Translate performance data into actionable insights for marketing and business stakeholders
Partner with performance marketing teammates on integrated paid media strategy
Contribute search expertise to broader channel planning conversations
Work with content, demand generation, and product marketing to ensure message consistency from search ad to landing page
Stay current on search trends, platform changes, and AI-driven search shifts

Requirements

What you’ll need

5–8 years of hands-on SEM experience
At least 2 years in both a B2B and B2C environment
Deep expertise in Google Ads and Microsoft Advertising
Strong grasp of attribution, bidding strategies, and campaign architecture
Ability to pull reporting, identify trends, and communicate insights to stakeholders
Familiarity with paid social and programmatic ecosystems
Strong communication and cross-functional collaboration skills
Experience with marketing automation and CRM platforms such as Salesforce or Eloqua is a plus
Experience with Semrush, Profound, and SA360
Sufficient knowledge of English for professional verbal and written exchanges

Benefits

Comp & perks

Equity awards
Annual discretionary bonuses or sales commissions
Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Leave and family-care programs for new parents
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program