Senior Product Marketing Manager

. Own positioning and messaging for assigned product areas .

Posted 9/25/2026full-timeRemote • United States, CanadaSenior💰 $150,000 - $285,700 per yearWebsite

Tools & technologies

Unity

Key responsibilities & impact

Own positioning and messaging for assigned product areas
Translate technical capabilities into workflow value and create narratives for Sales, Community and Content
Lead go-to-market for launches, betas and feature rollouts, including tiering, audience targeting, channel planning, enablement and launch-day execution
Define product audiences, from indie creators to technical directors
Create credible messaging for developers in partnership with Community and DevRel
Track competitive and market intelligence and turn market shifts into positioning and sales material
Convert forum threads, interviews and community feedback into actionable customer insight
Equip Sales, Success and Support with pitch decks, battlecards and objection handling
Partner with Content Marketing on launch assets and developer-facing material
Drive joint go-to-market and co-marketing with third-party tools or platform partners
Define launch success metrics with Product and Analytics and report results afterward
Work on a defined product area or set of launches on a contract basis

What you’ll need

7-9 years in product marketing or go-to-market roles
Clear track record of owning a product line or a major launch end to end
Background in games, or a deep grasp of modern development pipelines and creator workflows (strongly preferred)
Experience marketing to technical audiences such as developers, engineers or technical artists
Exceptional writing ability
Comfort working independently with limited context and without formal authority
High comfort with ambiguity
Strong data literacy
Strong with AI tools such as Claude Code, Gemini or similar
Professional verbal and written English proficiency
Platform and ecosystem go-to-market experience, such as developer platforms, game engines, SDKs or plugin ecosystems (nice to have)
Direct experience with AI or ML products (nice to have)
Hands-on experience shipping something in Unity or a comparable real-time creation tool (nice to have)
Partner co-marketing experience (nice to have)
Category creation experience (nice to have)
Prior contract or consulting experience inside a large matrixed organisation (nice to have)

Comp & perks