Senior Product Marketing Manager

Unity

. Own positioning and messaging for assigned product features and releases .

Posted 11/11/2026full-timeUnited StatesSenior💰 $94,100 - $179,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and go-to-market strategies, with a strong focus on messaging for technical audiences and collaboration across cross-functional teams. Proficient in analyzing market intelligence and customer feedback to drive effective product positioning and launch success.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyTechnical Audience EngagementExceptional Writing AbilityAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementMarket AnalysisFeature PositioningData LiteracyMessaging Development

Soft Skills

Independent JudgmentPattern RecognitionCollaboration

Tools & Technologies

AI ToolsUnityGame EnginesSDKsPlugin Ecosystems

Industry Keywords

GamesDeveloper PlatformsCreator WorkflowsTechnical MarketingCommunity Engagement

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Own positioning and messaging for assigned product features and releases
Translate technical capabilities into clear workflow value and narratives for Sales, Community, and Content
Lead go-to-market for releases, betas, and feature rollouts, including tiering, audience targeting, channel planning, enablement, and launch-day execution
Define feature audiences, from indie creators to technical directors
Create credible messaging for developers in partnership with Community and Developer Relations
Analyze forum threads, interviews, and community feedback to identify recurring customer needs
Track competitive and market intelligence and turn market shifts into positioning and sales materials
Equip Sales, Success, and Support with pitch decks, battlecards, and objection handling
Partner with Content Marketing on launch assets and developer-facing materials
Define launch success metrics with Product and Analytics and report results afterward
Collaborate with peers, managers, directors, and cross-business-unit teams to maintain consistency with the broader product story
Support acquiring and retaining game developers

Requirements

What you’ll need

4+ years in product marketing or go-to-market roles, with experience owning a feature, a launch, or part of a product line
Background in games, or a deep grasp of modern development pipelines and creator workflows (strongly preferred)
Experience marketing to technical audiences such as developers, engineers, or technical artists
Credibility with users whose default posture is skepticism
Exceptional writing ability, including translating complex technology into clear narratives
Sound independent judgment and comfort with ambiguity
Pattern recognition and data literacy
Cross-functional range across teams and business units
Strong proficiency with AI tools such as Claude Code, Gemini, or similar
Professional verbal and written English communication required
Platform and ecosystem go-to-market experience, such as developer platforms, game engines, SDKs, or plugin ecosystems (nice to have)
Hands-on experience shipping something in Unity or a comparable real-time creation tool (nice to have)
Direct experience with AI or ML products (nice to have)
Partner co-marketing experience (nice to have)

Benefits

Comp & perks

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program
Equity awards
Participation in company incentive plans, such as annual discretionary bonuses or sales commissions