Manager, Artist Relations

Universal Music Group, Inc.

. Manage inbound artist opportunities and referrals from artists, managers, labels, Virgin Music Group colleagues, and other industry partners .

Posted 10/22/2026full-timeUnited StatesMid-LevelSenior💰 $49,410 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in artist relations and talent partnerships, leveraging strong commercial judgment and data interpretation skills to enhance artist engagement and retention. Proficient in managing CRM tools and collaborating across teams to optimize outreach and service delivery.

Highest-signal resume keywords

Artist Relations ExperienceCommercial JudgmentDigital Music Distribution KnowledgeCRM Tool ProficiencyData Interpretation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Artist ManagementBusiness DevelopmentTalent PartnershipsDigital Music DistributionData AnalysisArtist MarketingEditorial PitchingPipeline ManagementLead NurturingOpportunity Evaluation

Soft Skills

Proactive CommunicationTrust BuildingOrganizationCollaborationFollow-Through

Tools & Technologies

CRM ToolsLifecycle MarketingAudience Engagement ToolsStreaming Data AnalysisReporting Tools

Industry Keywords

Independent Music CommunityArtist SuccessCommercial ResultsReferral PartnershipsMusic Industry

About the role

Key responsibilities & impact

Manage inbound artist opportunities and referrals from artists, managers, labels, Virgin Music Group colleagues, and other industry partners
Evaluate opportunities against program criteria and recommend an appropriate level of service
Explain CD Baby’s distribution, support, and additional services, setting clear expectations
Lead commercial conversations within approved parameters and partner with leadership, Legal, and Business Affairs on negotiations and agreements
Document artist goals, service commitments, release plans, and context for handoff to Artist Success
Maintain relationships with referral partners and follow through on introductions
Use revenue, streaming, audience, and engagement data to identify current artists who could benefit from closer relationships
Build and maintain relationships with selected artists and their teams
Recommend relevant tools, services, and approved promotional opportunities
Identify relationship risks and coordinate internally to retain artists’ future business
Build a targeted artist recruitment pipeline through research, professional relationships, live shows, and local music communities
Develop targeted outreach and manage follow-up through qualification and conversion
Represent CD Baby at shows, industry events, panels, workshops, and other artist-facing opportunities
Partner with Lifecycle Marketing on artist segmentation, personalized outreach, education, support, and nurturing
Share artist insights to improve messaging, educational content, and lifecycle journeys
Maintain accurate CRM records and develop repeatable artist-relations processes
Coordinate with Artist Success and Marketing on commitments, operational requirements, and promotional opportunities
Track pipeline quality, conversion, artist engagement, retention, and commercial results
Bring artist needs and feedback to Product, Customer Experience, and Marketing

Requirements

What you’ll need

Experience in artist relations, artist management, talent partnerships, A&R, business development, or a related music-industry role
Demonstrated ability to build trust with independent artists, managers, and industry partners
Strong commercial judgment and experience helping move opportunities from introduction through agreement
Ability to interpret streaming, revenue, audience, and engagement data to prioritize opportunities
Working knowledge of digital music distribution, DSPs, artist marketing, and editorial pitching
Clear, proactive communication and ability to set expectations, anticipate concerns, and close the loop
Strong organization and follow-through across multiple relationships and opportunities
Practical, collaborative approach to improving processes and working across teams
Connections within an independent music community and ability to develop new industry relationships
Comfort representing CD Baby externally with artists and their teams
Hands-on use of CRM tools to manage contacts, pipelines, follow-up activities, and reporting (preferred experience)
Collaboration with lifecycle, customer engagement, or retention marketing teams on segmentation, lead nurturing, or targeted communications (preferred experience)
Experience using customer or artist signals to trigger timely outreach and relevant service recommendations (preferred experience)

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent