Digital Marketing Specialist

Universal Technical Institute, Inc.

. Collaborate with agency team leads, internal creative teams, and content strategists on student acquisition campaigns .

Posted 11/2/2026full-timeRemote • Arizona • United StatesJuniorMid-Level💰 $50,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, particularly in student acquisition campaigns, with a strong proficiency in analyzing campaign performance data and optimizing paid media efforts across various platforms.

Highest-signal resume keywords

Digital MarketingPaid Social AdvertisingCampaign Performance AnalysisGoogle AnalyticsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing PlatformsLead-Generation CampaignsCampaign Optimization StrategiesCRO TestingVideo Asset Coordination

Soft Skills

Clear CommunicationRelationship BuildingProblem SolvingAdaptabilityConfidentiality Management

Tools & Technologies

Google AdsMeta AdsTikTok AdsYouTube AdsClickUp

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Communications

Industry Keywords

Student RecruitmentDigital AdvertisingCampaign ManagementMarketing TrendsAgency Experience

About the role

Key responsibilities & impact

Collaborate with agency team leads, internal creative teams, and content strategists on student acquisition campaigns
Support preparation, launch, and oversight of online lead-generation campaigns across Google, Meta, TikTok, YouTube, and other platforms
Finalize pre-launch details and ensure media plans are properly implemented and run smoothly
Ensure project requests and sourcing details are in place with external agency partners
Work with copywriters and graphic designers to create, review, and approve digital advertising materials
Coordinate video asset setup with the agency for online video campaigns
Manage the paid-media landing-page ecosystem and support CRO testing
Analyze campaign performance data to identify trends and improvement opportunities
Assist in developing digital marketing strategies supporting student recruitment goals
Monitor digital marketing trends and best practices
Build internal expertise in key media channels
Share media-plan analysis and results with Marketing Department team members
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field (required)
Minimum two (2) years of experience in a digital marketing role or similar (required)
Strong understanding of digital marketing platforms and principles
Proficiency with paid social advertising, paid search, and online video platforms
Ability to summarize campaign data, identify performance trends, and translate insights into actionable optimization strategies
Ability to communicate insights, recommendations, and campaign needs clearly with internal teams and external vendors
Ability to diagnose campaign delivery issues, quality-check assets, and resolve operational or platform challenges
Ability to align channel tactics, audience strategies, and optimizations with recruitment goals
Ability to use computers and computer systems
Ability to work in a fast-paced environment with deadlines and multiple simultaneous projects
Ability to maintain confidentiality and manage sensitive information
Ability to foster long-term relationships with stakeholders
Must meet minimum technical standards for remote-work eligibility and participation
Previous agency experience (preferred)
Understanding and experience in ClickUp or similar project management tools (preferred)
Knowledge and experience with Google Analytics (preferred)

Benefits

Comp & perks

Tuition waiver after 6 months of employment for the employee and immediate family at UTI and Concorde campuses
Competitive paid time off programs (Vacation, Sick, Flexible)
50% retirement match on the first 6% of contributions after 90 days
4 weeks of paid parental leave for birthing and non-birthing parents
Health, vision, and dental coverage for employees and dependents
Pet insurance through ASPCA
Health plan eligibility starts the first of the month following one full month of employment
Remote work eligibility, subject to minimum technical standards