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Paid Social & Display Manager
Unobravo | Servizio di psicologia online. Own the day-to-day management and performance of the Paid Social & Display channel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Social and Display Marketing with a focus on high-quality conversions and efficient customer acquisition costs. Proficient in campaign management, optimization, and leveraging AI for performance insights and automation.
Highest-signal resume keywords
Paid Social MarketingMeta Ads ExpertiseCampaign OptimizationData AnalysisExperimentation Methodologies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingAudience StrategyBidding StrategyConversion TrackingA/B TestingGeo TestingServer-Side TrackingConversions APICreative TestingMeasurement Architecture
Soft Skills
CollaborationAnalytical MindsetProactive ApproachClear CommunicationOwnership
Tools & Technologies
MetaTikTokAI AutomationAnalytics PlatformsReporting Tools
Industry Keywords
High-Growth EnvironmentsCustomer Acquisition CostLead QualityCohorted Conversion RateLTV:CACProtected CategoriesItalian Law No. 68/99
About the role
Key responsibilities & impact- Own the day-to-day management and performance of the Paid Social & Display channel
- Execute account strategy across Meta and TikTok, from prospecting to retargeting, focused on high-quality conversions at efficient CAC
- Manage campaign setup, optimization, and reporting for Italy within the strategy and budget framework set by the Paid Social Manager
- Build and leverage AI and automation for audience management, performance management, reporting automation, and decision-making
- Build and execute an experimentation roadmap including Conversion Lift studies, geo tests, holdouts, landing page testing, and A/B testing
- Validate growth beyond platform-attributed conversions and measure the contribution of upper-funnel and video channels
- Maintain accurate measurement through pixel implementation, Conversions API health, and server-side tracking
- Work with multiple measurement models and platform data to reduce channel-measurement bias
- Partner with Data and Analytics to improve attribution, performance visibility, and funnel insights within consent and privacy constraints
- Collaborate with Creative Strategy, Data, Product, Legal, and Clinical teams
- Translate complex performance insights into clear knowledge and actions for non-technical stakeholders
- Report to the Paid Social Manager and work together on measurement architecture, incrementality testing, new channel launches, and annual budget planning
Requirements
What you’ll need- 4+ years of experience in Paid Social, Display, or Performance Marketing
- Proven results in high-growth environments
- Strong hands-on expertise in Meta Ads, including Advantage+/ASC, manual campaigns, audience strategy, and bidding strategy
- Experience managing significant budgets and scaling them efficiently
- Creative-led approach to paid social and a system for producing and testing creative at volume
- Highly analytical mindset and strong measurement foundation, or willingness to learn Conversions API, server-side tracking, conversion tracking best practices, and performance reporting
- Experience optimizing beyond CPL using lead quality, cohorted conversion rate, CAC, and LTV:CAC
- Structured experimentation approach, including incrementality testing, geo tests, A/B testing, and landing page testing
- Strong collaboration skills across Creative, Data, and Product teams
- High ownership and execution speed; proactive approach and ability to work in ambiguity
- Clear AI-first working style and active use of AI/automation
- Italian and English language skills
- Fluency in Spanish is a power-up
- Candidates must belong to the protected categories covered by Italian Law No. 68/99
Benefits
Comp & perks- Exclusive discounts on psychotherapy sessions with Unobravo professionals
- Company retreats
- Team-building experiences
- Nationwide aperitivo parties
- Free online language training and conversation courses
- Birthday day off during the employee’s birthday month
- Additional day off on World Mental Health Day
- Inclusive parental leave with extra days off for biological fathers, same-sex parents, adoptive parents, and foster parents
- Equal-opportunity employer and reasonable accommodations during the hiring process