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Integrated Marketing Specialist
Unrivaled Basketball. Manage joint marketing timelines, briefs, asset requests, approvals, and deliverables .
About the role
Key responsibilities & impact- Manage joint marketing timelines, briefs, asset requests, approvals, and deliverables
- Maintain shared promotional calendars across Unrivaled and individual Tour Stop markets
- Track TNT promotional support and provide materials needed to promote broadcasts
- Manage venue co-promotion and coordinate with local promotional partners, sports commissions, tourism organizations, community organizations, and other stakeholders
- Coordinate paid media, social, email, PR, player, community outreach, and local partnership activities to support ticket sales
- Monitor ticket-sales velocity and adjust promotional activity when markets are behind plan
- Manage player marketing calendars, creative assets, copy, links, posting instructions, and paid player marketing collaborations
- Coordinate with Basketball Operations and player representatives
- Build and manage promotional calendars for each game and coordinate execution across social, players, website/app, paid media, email, PR, broadcast, ticketing, and partner channels
- Develop and maintain a repeatable Game Marketing Playbook
- Develop weekly marketing scorecards covering ticket sales, tune-in promotion, player participation, paid media, email, social, and local-market activity
- Track KPIs, analyze marketing effectiveness, conduct postmortems, and translate results into recommendations
- Identify executional gaps and escalate issues before they impact major league priorities
Requirements
What you’ll need- 3+ years of experience in sports, entertainment, media, live events, consumer marketing, or a related field
- Strong experience managing integrated marketing campaigns across multiple channels
- Exceptional project-management and organizational skills
- Demonstrated ability to manage multiple campaigns, deadlines, stakeholders, and deliverables simultaneously
- Strong understanding of sports marketing, ticketing, broadcast promotion, and digital/social media
- Experience working with athletes, talent, agents, networks, venues, or live-event partners is strongly preferred
- Comfortable working with data and using performance metrics to make marketing decisions
- Excellent written and verbal communication skills
- Ability to operate effectively in a fast-moving startup environment where priorities can change quickly
- Willingness to work around live events, including nights and weekends during the Unrivaled season and Tour Stops
Benefits
Comp & perks- Competitive salary and benefits package
- 401(k) with company match
- Unlimited PTO
- Generous medical subsidy for employees and their spouses or qualified domestic partners
- Opportunities to work closely with top industry professionals
- A dynamic and collaborative work environment