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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading Conversion Rate Optimization (CRO) and experimentation initiatives, utilizing strong strategic judgment and commercial awareness to drive actionable insights. Proficient in managing multidisciplinary teams and client relationships while leveraging AI for enhanced research and analysis.
Highest-signal resume keywords
CRO LeadershipOptimizely Web Experimentation (OWE)Google Analytics 4 (GA4)Statistical AnalysisClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CROExperimentationData AnalysisHypothesis DefinitionMetrics DevelopmentCommercial JudgementExperiment DesignPerformance MeasurementAI UtilizationStatistical Understanding
Soft Skills
Relationship BuildingOrganizational SkillsCommunication SkillsStakeholder ManagementConfidence in Challenging
Tools & Technologies
OptimizelyVWOGoogle Analytics 4AI ToolsExperimentation Platforms
Industry Keywords
EcommerceLead GenerationPersonalizationControlled RolloutsFeature FlaggingSEO Awareness
About the role
Key responsibilities & impact- Lead CRO and experimentation across a portfolio of UNRVLD clients
- Act as the day-to-day CRO lead and trusted optimisation partner
- Build relationships with senior stakeholders and delivery teams
- Lead client sessions, roadmap discussions and performance readouts
- Present findings, including unsuccessful or inconclusive results
- Manage decisions, dependencies and risks
- Use customer, behavioural and commercial evidence to identify and prioritise opportunities
- Develop and evolve CRO and experimentation roadmaps
- Define hypotheses, metrics and decision frameworks for experiments
- Determine whether opportunities require experimentation, research, immediate improvement, personalisation or wider strategic initiatives
- Balance customer impact, commercial value, effort, risk and confidence in recommendations
- Coordinate designers, developers, analysts and other specialists across accounts
- Create briefs and ensure work is reviewed, approved, launched and measured
- Maintain priorities, actions and dependencies and hold clients and internal teams accountable
- Ensure experiments are designed, tracked, analysed and translated into decisions
- Use AI to accelerate research, analysis, evidence gathering and reporting
- Validate AI-assisted findings and distinguish evidence from inference
- Turn analysis into commercially useful recommendations and action
Requirements
What you’ll need- Experience leading CRO, experimentation or experience optimisation programmes
- Strong strategic and commercial judgement, with the ability to turn evidence into prioritised action
- Excellent organisation and ability to manage multiple accounts or workstreams
- Strong client-facing and relationship-building skills, including confidence challenging senior stakeholders
- Experience coordinating multidisciplinary teams across design, development, analytics and QA
- Hands-on experience with a mainstream experimentation platform, ideally Optimizely Web Experimentation (OWE) or VWO
- Strong working knowledge of GA4 and confidence identifying potential tracking issues
- Good statistical understanding and ability to design, evaluate and explain experiments responsibly
- Commercial awareness beyond conversion rate, including margin, returns, lead quality, support demand and traffic mix
- Confidence communicating difficult, unsuccessful or inconclusive findings clearly and constructively
- Useful but not essential: experience across ecommerce and lead-generation or service journeys
- Useful but not essential: experience with personalisation, controlled rollouts, server-side experimentation or feature flagging
- Accessibility, performance and SEO awareness
- Experience working with client teams who deliver the changes
- Experience improving CRO or experimentation processes and programmes
- Experience using AI to support research, analysis or delivery
Benefits
Comp & perks- Excellent competitive salary
- Hybrid working with a minimum of two days in the office per week
- 25 days leave with the opportunity to buy and sell through our trading scheme
- Pension scheme
- Private Healthcare Insurance via Bupa Insurance
- 9-day Fortnight – work your hours over 9 days and take the 10th day off
- Annual team away days
- Employee Assistance programme (EAP)
- Enhanced Maternity & Paternity leave
- Perkbox benefit - access to over 1,000 perks and discounts
- Training and development
- Cycle to work scheme
- Electric Vehicle scheme
- Eyecare vouchers & annual flu vaccination
- Flexible working practices
- Work from home as part of the company's normal working practices