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Performance Creative Strategist, UGC
Untamed | B Corp™. Write scripts and open briefs for UGC creators and influencers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in UGC and influencer marketing, with a strong ability to create and manage briefs, analyze performance data, and provide constructive feedback on creator content. Proficient in using tools like CapCut, Canva, and Figma to enhance creative output and ensure compliance with brand guidelines.
Highest-signal resume keywords
UGC CreationInfluencer MarketingPerformance Data AnalysisVideo Editing in CapCutCreative Brief Writing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative StrategyPerformance Ad HooksScript WritingContent ReviewVideo EditingData-Driven Decision MakingResearch and AnalysisTesting Plan DevelopmentFeedback ProvisionContent Management
Soft Skills
Attention to DetailAutonomyCreativityTalent MatchingConstructive Feedback
Tools & Technologies
CapCutCanvaFigmaCRM ToolsAI Tools
Industry Keywords
DTC BrandsSubscription BrandsASA/CAP ComplianceCreator Partnership AdsMeta Advertising
About the role
Key responsibilities & impact- Write scripts and open briefs for UGC creators and influencers
- Match creators to briefs, scripts, personas and angles
- Source creators for specific briefs and hand them over for negotiation
- Track whitelisting and partnership access so creator ads can go live promptly
- Analyze Meta spend, CAC and trials generated
- Use test results to recommend what to brief, iterate or scale
- Research customers, competitors, category trends and creator formats
- Develop original concepts and a prioritized testing plan
- Review creator content and provide clear, constructive feedback
- Manage briefs and revisions to agreed deadlines
- Check content against briefs, brand guidance and approved claims
- Flag ASA/CAP or disclosure concerns for review
- Edit creator content in CapCut, including hooks, captions, music and new variations
- Support static assets in Canva or Figma
- Suggest tools and processes to scale the creator function
- Use AI for research, ideation, briefing and analysis while checking output quality
- Maintain creator briefs, content and results in CRM and content workflows
Requirements
What you’ll need- Typically 2-3 years of experience in creative strategy, UGC, influencer marketing or paid social
- Experience creating creator or UGC ads for Meta, with examples of results and how they informed subsequent creative
- Strong understanding of performance ad hooks, scripts, visual style and structure
- Confidence using performance data to shape creative direction and priorities
- Experience writing briefs and scripts, giving constructive feedback and taking creator content through final delivery
- Strong eye for talent and ability to match creators to angles
- Strong attention to detail and ability to work autonomously
- Experience editing video in CapCut or similar editors
- Enthusiasm for using AI to improve work quality and efficiency
- Willingness to learn and follow brand and advertising compliance processes
- Experience with DTC or subscription brands, TikTok, creator partnership ads, CRM tools, ASA/CAP guidance, or statics in Canva or Figma would be beneficial but is not essential
Benefits
Comp & perks- Competitive salary dependent on experience
- A gorgeous office in the heart of The Strand stocked with free coffee, tea, soft drinks, snacks and more
- 25 days of annual leave, plus your birthday off and the ability to carry over days
- A MacBook or PC and the technology you need to get set up
- Private healthcare with dental and optical cover
- A pension with employer contributions
- An EMI options scheme
- Generous learning and development opportunities and budgets
- £50 a month wellness budget/gym contribution
- Paid charity days
- Free counselling and coaching through Spill and MoreHappi
- Five working days of Peternity Leave
- A 28-working-day sabbatical after four years
- Regular socials and team lunches
- A free Untamed subscription
- A collaborative and inclusive team in a fast-growing business