Business Development Manager

unybrands

. Own wholesale growth for a premium baby and layette brand across department stores, luxury and better specialty, high-productivity independents, and boutique wholesale .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in wholesale sales and business development for premium brands, with a strong focus on account management, program design, and cross-functional collaboration. Proven ability to build and maintain relationships with key buyers and manage independent sales representatives effectively.

Highest-signal resume keywords

Wholesale Sales ExperienceAccount ManagementProgram Design and SellingCross-Functional CollaborationRecruitment and Management of Sales Representatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account Velocity MonitoringInventory ManagementSales ForecastingSeasonal Assortment PlanningNegotiation SkillsCRM ManagementRetail Performance AnalysisPresentation DevelopmentProgram DesignMarket Representation

Soft Skills

Polished CommunicationJudgment in Brand ProtectionRelationship BuildingGoal Setting and AccountabilityFollow-Up Discipline

Tools & Technologies

Retailer PortalsPOS Data AnalysisCRM SoftwareExcel

Certifications & Qualifications

Bachelor’s Degree in BusinessMarketingMerchandising

Industry Keywords

Premium Baby ProductsLayetteJuvenile MarketDepartment Store SalesLuxury Specialty AccountsIndependent Sales RepresentativesSeasonal ProgramsBrand PositioningMerchandising LeadershipTrade Shows

About the role

Key responsibilities & impact

Own wholesale growth for a premium baby and layette brand across department stores, luxury and better specialty, high-productivity independents, and boutique wholesale
Deepen and professionalize existing premium partnerships
Design and sell expansion programs that open appropriate accounts without diluting brand positioning
Personally own key premium accounts and line reviews while leading independent sales representatives
Build buyer, planner, and merchandising-leadership relationships; prepare seasonal line reviews, assortment architecture, and presentation books
Protect retail brand standards, pricing integrity, assortment quality, and account fit
Monitor account velocity, inventory, markdown risk, and service issues
Negotiate terms, seasonal programs, and co-op within approved guardrails
Design premium door-opening and in-store programs, including capsules, color stories, fixtures, shop-in-shop concepts, gifting moments, and limited exclusives
Build a 12–18 month premium expansion plan and sell-in tools
Lead partnerships from first meeting through vendor setup and first order
Represent the brand at premium and juvenile markets and maintain a qualified pipeline
Recruit, onboard, set goals for, train, and manage independent sales representatives
Coordinate market and showroom appointments and resolve territory questions
Partner cross-functionally with supply chain, finance, product, merchandising, marketing, compliance, and quality
Deliver rolling account/style forecasts and weekly/monthly reporting
Use retailer portals and POS data to diagnose performance
Maintain CRM hygiene for accounts, contacts, opportunities, and activity
Achieve first-year success measures including a documented premium-account plan, expansion program sales, rep coverage, monthly forecasts, improved velocity and presentation quality, and durable buyer relationships

Requirements

What you’ll need

5+ years in wholesale sales or business development for a premium or better brand, with substantial experience in baby, juvenile, layette, infant apparel, or a closely adjacent premium category
Demonstrated ownership of premium retail accounts, including department store and/or luxury or better specialty accounts
Experience presenting at line review and building a seasonal assortment story
Hands-on experience recruiting, managing, and holding accountable independent sales representatives covering specialty and department doors
Proven ability to design and sell programs and open brand-appropriate doors
Experience working cross-functionally with operations, inventory, finance, and compliance in a lean brand environment
Bachelor’s degree in business, marketing, merchandising, or related field, or equivalent career experience
Willingness to travel for accounts, markets, and trade shows, typically 25–40%, with seasonal peaks
Polished written and verbal communication; buyer-ready decks and disciplined follow-up
Judgment to protect brand and margin while closing appropriate doors
Ability to manage an account book, rep network, and internal workstreams
Ability to use velocity, turn, and forecast variance to prioritize time
Nice-to-have qualifications are explicitly not required: premium buyer relationships, department-store line review experience, premium in-store program design, independent-rep/showroom relationships, ABC Kids Expo or equivalent market presence, department-store vendor mechanics, premium textile/layette product fluency, distribution optimization, CRM and Excel familiarity, and hospital gift/luxury gifting/registry experience

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting
Equal opportunity employer