Email Marketing Manager

Up World

. Work across 4+ brands at any one time as part of a wider team or directly alongside the brand's marketing team .

Posted 10/19/2026full-timeRemote • United KingdomMid-LevelSenior💰 £40,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing, particularly with Klaviyo, while effectively managing multi-channel campaigns focused on engagement and retention. Strong analytical skills and design capabilities are essential for optimizing customer journeys and campaign performance.

Highest-signal resume keywords

Klaviyo ExpertiseCRM Campaign ManagementEmail Marketing ExperienceAnalytical SkillsDesign Skills Using Canva

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM AuditsMulti-Channel Campaign ExecutionCustomer Journey DesignCampaign Performance AnalysisCopywritingEmail Campaign DesignEngagement StrategiesRetention StrategiesLoyalty ProgramsProject Management

Soft Skills

ProactiveSelf-MotivatedExcellent Communication SkillsTime Management Skills

Tools & Technologies

KlaviyoMailchimpCanvaEmail Marketing Platforms

Industry Keywords

D2CFMCGCRMEmail MarketingCampaign Optimization

About the role

Key responsibilities & impact

Work across 4+ brands at any one time as part of a wider team or directly alongside the brand's marketing team
Act as a Klaviyo expert
Produce CRM audits for brand partners
Plan, execute, and optimise multi-channel CRM campaigns across email, push, and SMS
Focus campaigns on engagement, retention, and loyalty
Copywrite and design campaign emails using in-house templates or creating original designs
Analyse and interpret campaign performance metrics to inform strategy and continuous improvement
Bring fresh, innovative ideas to test, learn, and push boundaries
Report key campaign outcomes, learnings, and insights to stakeholders
Manage 1–2 direct reports
Act as the main point of contact for brand partners
Potentially lead a squad of fractional marketers owning other marketing channels

Requirements

What you’ll need

Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands
Strong understanding of Klaviyo
Agility to work with Mailchimp and other CRM platforms
Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
Excellent analytical skills
Proactive, self-motivated, and confident working independently
Excellent written and verbal communication skills
Excellent project and time management skills
Strong design eye and skills using Canva or preferred design software
Working rights in the UK are required
Unable to sponsor visas
Upload of a self-designed and built email campaign example required; applications without this will not be progressed

Benefits

Comp & perks

Fully remote role
Quarterly meet ups in London
WFH allowance
Personal development support
Enhanced parental leave
Unlimited coaching
25 days holiday plus bank holidays
Monthly working-from-home allowance to be spent on coffee or co-working
Birthday off
Enhanced paternity/maternity leave & pay
Full Up World Membership