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Up World

Personal Brand Copywriter

Up World

. Work closely with clients to understand their story, point of view, and what they want to be known for .

Posted 9/29/2026full-timeLondon • United KingdomMid-LevelSenior💰 £35,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong writing skills and the ability to adapt tone and voice for diverse audiences while managing multiple client relationships and deadlines. Proactively develops personal brand strategies and tracks performance to evolve content approaches.

Highest-signal resume keywords
Strong Writing SkillsClient Relationship ManagementContent Strategy DevelopmentPodcast Production SupportAdaptable Voice and Tone

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
Natural StorytellerGreat Listening SkillsEndlessly CuriousProactiveOrganised
Industry Keywords
Personal BrandingContent CreationSocial MediaPerformance TrackingClient Briefing

About the role

Key responsibilities & impact
  • Work closely with clients to understand their story, point of view, and what they want to be known for
  • Write LinkedIn content in clients' voices, including long-form pieces and short-form copy
  • Develop broader personal brand strategies, including tone of voice, content pillars, and channel approach
  • Support the launch and production of podcasts and other social-channel content
  • Own client relationships through regular calls, briefing sessions, feedback handling, and momentum management
  • Track performance, learn from results, and evolve each client's approach
  • Bring ideas, energy, and initiative to a new business

Requirements

What you’ll need
  • Based in the UK
  • Working rights in the UK required
  • Unable to sponsor visas
  • Endlessly curious about people
  • Natural storyteller
  • Strong, adaptable writing skills
  • Ability to shift voice and tone depending on the audience
  • Great listening skills
  • Hungry and self-starting
  • Proactive and organised
  • Ability to manage multiple clients, voices, and deadlines

Benefits

Comp & perks
  • 25 days holiday plus bank holidays
  • Monthly working-from-home allowance to be spent on coffee or co-working
  • Birthday off
  • Enhanced paternity/maternity leave & pay
  • Unlimited coaching with MoreHappi
  • Full Up World Membership
  • Commitment to your development
  • Remote-based working arrangement