Sales and Marketing Manager

Up World

. Own Up World course revenue and the plan to grow it from £100k to £200k .

Posted 10/22/2026full-timeLondon • United KingdomMid-LevelSenior💰 £38,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in revenue growth strategies, including ownership of pricing, marketing funnels, and course offerings. Proficient in CRM operations and automation tools to enhance lead generation and sales performance.

Highest-signal resume keywords

Revenue Target AchievementLead Generation ExperienceCRM Operations SkillsData-Driven Decision-MakingStartup Marketing Interest

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue Growth StrategyCourse SalesFunnel OptimizationPricing StrategyData Analysis

Soft Skills

Target-Driven PersonalitySolution-Focused ApproachAmbition

Tools & Technologies

HubSpotMailchimpZapierClaude Co-work

Industry Keywords

Marketing FunnelLead GenerationCourse OperationsBrand AwarenessCommercial Product Strategy

About the role

Key responsibilities & impact

Own Up World course revenue and the plan to grow it from £100k to £200k
Work toward revenue targets and report progress, risks, and corrective actions
Own pricing and make the case for pricing changes
Sell courses through calls, launches, and in-person events
Own the full marketing funnel, including launch campaigns, warm leads, paid campaigns, landing pages, and follow-up
Build brand awareness and generate leads beyond the Up World community
Brief and manage freelance design, copy, and paid-media support
Own the commercial product strategy, including course offerings, audiences, pricing, and future launches
Develop new revenue opportunities, including an AI course and focused CRM, paid ads, and social courses
Track course outcomes, promotions, and alumni destinations as sales proof
Run CRM and course operations, including enrolment, administration, communications, and cohort tracking
Report on sales, conversion, and funnel losses and use insights to grow enrolments
Automate repetitive processes using Claude, HubSpot, Mailchimp, and Zapier
Report to the Head of Up World

Requirements

What you’ll need

Track record of hitting revenue targets
Target-driven personality
Comfort with selling, both one-to-one and one-to-many
Lead generation experience, including launch emails, advertising briefs, and funnel optimization
CRM and operations skills, including setting up and running a CRM and building automations
Experience with data-driven decision-making
Solution-focused approach
Ambition to build something bigger
Interest in startup marketing and the people doing it
Familiarity with Claude Co-work, HubSpot, Mailchimp, and Zapier
London-based or with easy access to London
Able to attend team meetings and events in person twice a month

Benefits

Comp & perks

25 days holiday plus bank holidays
Monthly remote-working allowance
Commitment to your development
Birthday off
Enhanced paternity/maternity leave & pay
Unlimited coaching with MoreHappi
Full Up World Membership
Access to co-working spaces