Social Media Manager

Up World

. Lead social for exciting startup and scale-up brands, mostly in F&B and consumer goods, with some lifestyle and luxury .

Posted 10/5/2026full-timeLondon • United KingdomMid-LevelSenior💰 £40,000 - £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, strategic thinking, and creative content development across various platforms, with a strong focus on influencer and affiliate marketing. Capable of leading and coaching teams while driving commercial results for multiple brands in fast-paced environments.

Highest-signal resume keywords

Social Media ManagementStrategic ThinkingInfluencer MarketingContent CreationPeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent DevelopmentVideo ProductionStatic Content CreationInfluencer MarketingAffiliate MarketingBrand GrowthPerformance AnalysisBudget ManagementTeam Coaching

Soft Skills

Creative ThinkingFlexibilityEnergyCoachingCommunication

Industry Keywords

F&BConsumer GoodsLifestyleLuxurySocial PlatformsBrand StrategyTeam LeadershipClient ManagementIn-Person MeetingsUK Working Rights

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Lead social for exciting startup and scale-up brands, mostly in F&B and consumer goods, with some lifestyle and luxury
Act as each brand's in-house Social Media Manager on a fractional basis, usually 1–2 days a week per brand
Get real impact and commercial results from social for several brands at once
Grow social accounts hands-on, creating video and static content across platforms
Set the strategy behind the creative work, not just manage calendars or chase trends
Push founders to change course when their social approach isn't working
Advise brands on influencer and affiliate marketing
Own social end to end when a brand has no other support
Brief and manage designers, influencers and boosting budgets when a brand already has them in place
Help train the next generation of social talent, likely with direct and indirect reports as the team grows

Requirements

What you’ll need

A track record of growing social accounts as a hands-on Social Media Manager
Strategic thinking alongside strong creative skills
A clear point of view on how brands should use social to cut through, and the confidence to argue for it
Knowledge across all the key social platforms
A good understanding of influencer and affiliate marketing
Strong briefing and people-management skills
Flexibility and a wide skillset, so you're happy switching between doing the work and managing it
Energy for a fast pace, lots of different brands, and months that rarely look the same
A real interest in coaching and growing junior team members
Working rights in the UK required
Must be within easy access of London
Availability for client or internal in-person meetings a minimum of twice a month

Benefits

Comp & perks

25 days holiday plus bank holidays
Monthly working-from-home allowance to be spent on coffee or co-working
Birthday off
Enhanced paternity/maternity leave & pay
Unlimited coaching with MoreHappi
Full Up World Membership
Personal development support
Working-from-home allowance
Unlimited coaching sessions