Demand Generation Manager, Auto

Upgrade, Inc.

. Own demand generation strategy for Auto across PPC, email, content, events, and web .

Posted 11/10/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategy, optimizing lead acquisition, and managing cross-functional campaigns. Proficient in using analytics tools to drive performance and improve marketing effectiveness in a regulated environment.

Highest-signal resume keywords

Demand Generation StrategySalesforce ProficiencyHubSpot ProficiencyData-Driven Analytical SkillsIntegrated Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Marketing ExperiencePipeline GrowthA/B TestingSEO Best PracticesConversion Rate OptimizationCampaign MeasurementPerformance DashboardsAttribution ReportingLead Acquisition OptimizationContent Development

Soft Skills

Excellent Communication SkillsOrganizedDetail-OrientedCuriosityAdaptability

Tools & Technologies

Google AdsLinkedIn AdsTableauHeapGoogle AnalyticsOutreachAI Tools

Certifications & Qualifications

BA/BS Degree in Business

Industry Keywords

FintechConsumer LendingAuto FinanceRegulated EnvironmentCross-Functional Collaboration

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own demand generation strategy for Auto across PPC, email, content, events, and web
Refine go-to-market strategy, messaging, and value proposition for each business, aligned to ICP and buyer personas
Optimize lead acquisition, conversion, pipeline velocity, MQL quality, and performance
Partner with Account Executives, Partnerships, and Sales leadership to launch campaigns, including sales incentives, competitions, and referral programs
Refine nurture journeys and build segmentation strategies in HubSpot, Salesforce, and Outreach
Lead campaigns end to end, including strategy, execution, measurement, success metrics, and reporting cadence
Coordinate cross-functional work with Design, Lifecycle, Legal, Compliance, bank review, Data, and Sales Operations partners
Oversee website strategy and optimization, including campaign messaging, ICP targeting, SEO, and conversion rate optimization
Build performance dashboards and attribution reporting tied to revenue outcomes using Heap, Google Analytics, Salesforce, and Tableau
Manage demand generation budget and track program spend against results
Continuously test and optimize campaigns for efficiency and effectiveness
Use AI-enabled tools to streamline content development, summarize insights, and improve workflow efficiency

Requirements

What you’ll need

5-7+ years of B2B or demand generation marketing experience, ideally within fintech, consumer lending, or auto finance focused products
Proven experience leading demand generation and pipeline growth, including paid digital channels such as Google Ads and LinkedIn Ads
Proficiency in Salesforce and HubSpot
Demonstrated skills or projects with Claude, ChatGPT, Copilot, or another AI tool
Data-driven mindset with strong analytical skills, including attribution, funnel reporting, and dashboards in Tableau or a comparable BI tool
Track record of designing and analyzing test-and-learn experiments, such as A/B tests
Strong understanding of integrated marketing strategy and ability to translate strategy into clear plans and messaging
Excellent written and verbal communication skills, with experience presenting results and recommendations to senior stakeholders
Organized, detail-oriented, and comfortable managing multiple cross-functional workstreams in a fast-paced environment
BA/BS degree in business or a closely related field, or equivalent practical experience
Curiosity and adaptability with AI-enabled tools
Experience with Outreach, Heap, or Google Analytics
Experience partnering with Legal and Compliance on marketing review in a regulated environment
Experience with partner, referral, or sales-incentive programs
Familiarity with website strategy, SEO best practices, and conversion rate optimization

Benefits

Comp & perks

Competitive salary and stock option plan
100% paid coverage of medical, dental and vision insurance
Flexible PTO
Opportunities for professional growth and development
Paid parental leave
Health & wellness initiatives