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Performance Marketing Manager
upscale media UG (haftungsbeschränkt). Build and manage recruiting campaigns for clients, primarily on Meta (Facebook and Instagram) .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Meta Ads campaign management, including tracking and reporting, while leveraging data-driven decision-making to optimize recruitment strategies. Proficient in German, with a strong ability to collaborate with content and client teams to enhance campaign effectiveness.
Highest-signal resume keywords
Meta Ads ManagementData-Driven Decision-MakingCampaign OptimizationGerman Language ProficiencyRecruiting Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StructureTrackingReportingA/B TestingBudget ManagementCreatives OptimizationAudience TargetingMetrics AnalysisRecruiting CampaignsChannel Testing
Soft Skills
CollaborationCommunicationAnalytical ThinkingAdaptabilityProblem-Solving
Industry Keywords
RecruitingHealthcareClient ManagementContent Team CollaborationCampaign Metrics
About the role
Key responsibilities & impact- Build and manage recruiting campaigns for clients, primarily on Meta (Facebook and Instagram)
- Identify and test additional channels to reach suitable candidates
- Analyze campaign metrics daily and optimize budgets
- A/B test creatives, copy, and audiences to optimize cost per application
- Work closely with the content and client teams
- Learn about clients, tools, and campaigns
- Gradually take ownership of your own accounts and budgets
Requirements
What you’ll need- Excellent knowledge of Meta Ads, including campaign structure, tracking, and reporting
- Data-driven decision-making skills and the ability to explain decisions
- Willingness to test new channels
- Excellent spoken and written German
- Ideally, approximately three or more years of experience
- Experience in recruiting or healthcare is a plus, but not required
Benefits
Comp & perks- 30 days of annual leave
- Flexible working hours
- Work from home or remotely
- Company laptop and complete home office equipment
- Mentoring and professional development
- Additional vacation days
- Vouchers and discounts
- Free parking at the office
- Travel expense reimbursement
- Drinks and snacks at the office
- Regular team events and company celebrations
- Permanent employment contract