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Upside

Senior Manager, Lifecycle Program Enablement

Upside

. Own the quality bar for lifecycle marketing strategy, messaging, and creative across Growth workstreams .

Posted 11/4/2026full-timeUnited StatesSenior💰 $165,000 - $178,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates extensive expertise in Lifecycle Marketing and CRM, with a strong focus on program and project management, team coaching, and creative strategy. Proven ability to leverage marketing engagement platforms and AI tools to enhance messaging and campaign effectiveness.

Highest-signal resume keywords
Lifecycle MarketingProgram ManagementTeam LeadershipMarketing Engagement PlatformsAI Tools Adoption

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingCRMCampaign StrategyCopywritingCreative DevelopmentData AnalysisProject ManagementAudience InsightMessage HierarchyTesting and Optimization
Soft Skills
CoachingCommunicationInfluencingCollaborationPerformance Management
Tools & Technologies
BrazeIterableSalesforce Marketing CloudAI ToolsMarketing Automation
Industry Keywords
Consumer MarketingLifecycle MessagingCreative StandardsAgency ManagementStakeholder Engagement

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Own the quality bar for lifecycle marketing strategy, messaging, and creative across Growth workstreams
  • Review and critique briefs, copy, and creative before release
  • Coach the team on audience insight, message hierarchy, hooks, CTAs, channel-appropriate copy, and design
  • Partner with Creative, Product Marketing, and GTC on messaging frameworks, lifecycle brand voice, and reusable content standards
  • Build message and creative testing into programs
  • Own lifecycle program and project management, including intake, prioritization, timelines, and delivery
  • Run roadmap, capacity, and weekly delivery reviews
  • Own capacity planning and Shared Services build-support assignments
  • Track campaigns, dependencies, partner alignment, delivery health, on-time rate, cycle time, and rework
  • Hire, develop, coach, and manage performance for Programs & Tactical Build Support and contractors
  • Manage contractor and agency relationships, including scope, quality, and spend
  • Champion AI-assisted and agentic workflows across briefing, copy, build, and QA
  • Represent lifecycle marketing programs in cross-functional forums and make day-to-day trade-off decisions
  • Partner with Growth Principals and act as the Director's operating partner and backup

Requirements

What you’ll need
  • 10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing
  • 4+ years managing teams of 4+ people, including contractors or agencies
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Portfolio of consumer lifecycle messaging and creative
  • Proven experience coaching teams to improve copy, creative, and campaign strategy
  • Exceptional program and project management across concurrent campaigns and stakeholders
  • Working fluency in marketing engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud
  • Hands-on experience adopting AI tools and agents in marketing workflows
  • Data-informed, test-and-learn mindset applied to messaging and creative
  • Excellent communication skills and ability to influence without authority
  • Must work from the Washington, D.C. or NYC office and attend in person Monday, Tuesday, and Thursday, with attendance potentially increasing
  • Immigration sponsorship/support question concerns working in the United States

Benefits

Comp & perks
  • Medical, dental, and vision coverage starting on Day 1
  • Equity (ISOs)
  • 401(k) program
  • Family planning programs + paid parental leave
  • Physical fitness and wellness memberships
  • Emotional and mental health support programs
  • Unlimited PTO + 10 paid federal holidays + annual, week-long Winter Break
  • Flexible work environment
  • Lunch reimbursement for in-office employees
  • Employee Resource Groups
  • Learning and Development stipend
  • Transparent culture
  • Amazing mission