Art Director, Brand Social

Upstart

. Lead art direction for organic social content, ensuring cultural relevance, platform fluency, and brand consistency .

Posted 9/15/2026full-timeRemote • United StatesLead💰 $138,600 - $192,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Art Direction and Design, with a strong focus on creating culturally relevant organic social content and managing both fast-turn social work and larger-scale campaigns. Proficient in collaborating with cross-functional teams and utilizing AI-assisted tools for creative execution.

Highest-signal resume keywords

Art DirectionOrganic Social Content CreationAdobe Creative Suite ProficiencyOn-Set Production ExperienceCollaboration with Social Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Art DirectionDesignOrganic Social Content CreationOn-Set ProductionTrend AnalysisCampaign ProductionAI-Assisted ToolsVisual Communications

Soft Skills

CollaborationCreative ConceptingCultural Relevance

Tools & Technologies

Adobe Creative SuiteFigma

Certifications & Qualifications

Bachelor's Degree in DesignBachelor's Degree in Visual Communications

Industry Keywords

Social MediaCultural TrendsIn-House Creative TeamAgency ExperienceCompliance

About the role

Key responsibilities & impact

Lead art direction for organic social content, ensuring cultural relevance, platform fluency, and brand consistency
Partner with Social leadership to concept and execute work from concept through final execution
Contribute craft and creative perspective to brand campaigns beyond social
Track cultural and platform trends and translate them into timely, on-brand creative
Balance high-volume fast-turn social work with occasional campaign-scale production
Direct on commercial and campaign sets or support senior creative leadership

Requirements

What you’ll need

7+ years of experience in art direction, design, or a related creative discipline
Experience creating organic social content, including trend-responsive and always-on creative
On-set production experience across photo or video
Proficiency in Adobe Creative Suite and Figma
Bachelor's degree in Design, Visual Communications, or a related field, or equivalent practical experience
Ability to concept directly with social or community teams
Knowledge of internet and social culture
Ability to balance fast-turn social work with larger-scale campaign production
In-house creative team or agency experience with understanding of in-house pace and priorities
Ability to use AI-assisted tools from ideation through execution
Collaboration with Compliance and external production partners

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive medical, dental, vision, and wellness coverage/resources
Supplemental health coverage for Canada
Health Savings Account contributions for eligible US plans
Life insurance and disability coverage
Paid time off, sick leave, and company holidays
Paid family and parental leave
Family-centered fertility, parenthood, and caregiving benefits
Employee Assistance Program with mental health support and life-centered resources
Financial planning tools and financial concierge service (US only)
Annual wellness allowance
Annual productivity allowance for relevant work tools and resources
Team events, all-company updates, and employee resource groups
Catered lunches and stocked micro-kitchens at company offices