Principal Data Scientist, Marketing Measurement

Upstart

. Guide incrementality measurement across marketing channels and collaborate with channel analysts on test design and interpretation .

Posted 10/9/2026full-timeRemote • United States, CanadaLead💰 $182,300 - $252,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in incrementality measurement and causal inference methods, with a strong focus on marketing mix modeling and multi-touch attribution. Proven ability to mentor analysts, communicate effectively with diverse audiences, and drive data-driven decision-making in marketing budgets.

Highest-signal resume keywords

Incrementality Test DesignCausal Inference MethodsMarketing Mix ModelingPython ProgrammingSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Incrementality MeasurementCausal InferenceMarketing Mix ModelingMulti-Touch AttributionData AnalysisStatistical ModelingMeasurement ReportingBudget Allocation RecommendationsExperiment DesignData Science

Soft Skills

Clear CommunicationJudgmentIndependent WorkProject ScopingMentoring

Tools & Technologies

AI ToolsAttribution SoftwareData Visualization ToolsStatistical Software

Certifications & Qualifications

PhD in StatisticsMaster's Degree in EconomicsMaster's Degree in Computer Science

Industry Keywords

Marketing MeasurementGrowth SpendFinance CollaborationChannel AnalysisDirect MailDigital MarketingEmail MarketingPartnerships

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Guide incrementality measurement across marketing channels and collaborate with channel analysts on test design and interpretation
Apply causal inference methods when clean testing is not feasible
Build and maintain attribution approaches across direct mail, digital, partnerships, and email, including non-click channels
Turn measurement results into spend allocation recommendations for marketing and finance budgets
Use marketing mix models alongside experiments and attribution and resolve disagreements between methods
Automate recurring measurement reporting
Mentor analysts and review their measurement work
Partner with marketing, finance, and product leaders on marketing measurement

Requirements

What you’ll need

8+ years of experience in data science or a related quantitative role, much of it measuring marketing or growth spend
Hands-on experience designing and analyzing incrementality tests
Solid grasp of causal inference beyond standard A/B testing
Working knowledge of marketing mix modeling and multi-touch attribution, including where each breaks down
Strong Python and SQL skills
Track record of measurement work that changed how a marketing budget was spent
Clear communication with technical and non-technical audiences
Judgment to assess whether evidence supports a plan and whether results are solid enough to act on
Ability to work independently, scope projects, and drive them end to end in ambiguous situations
A PhD or master's degree in statistics, economics, computer science, or another quantitative field (preferred)
Familiarity with AI tools that speed up analysis and reporting (preferred)

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive medical, dental, vision, and wellness coverage/resources for US employees
Supplemental health coverage for Canada
Health Savings Account contributions for eligible plans (US only)
Life insurance and disability coverage
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave
Family-centered fertility, parenthood, and caregiving benefits
Employee Assistance Program (EAP) with mental health support and life-centered resources
Financial planning tools and financial concierge service (US only)
Annual wellness allowance
Annual productivity allowance for relevant tools and resources
Team events, all-company updates, and employee resource groups (ERGs)
Catered lunches and fully stocked micro-kitchens at offices in the Bay Area, Austin, Columbus, and New York City