Principal Product Manager, Cash Line

Upstart

. Set strategy for a fast-growing credit product while balancing customer needs and business health .

Posted 9/29/2026full-timeUnited StatesLead💰 $187,900 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on strategy development, quantitative analysis, and cross-functional collaboration to drive consumer-facing initiatives and achieve product-market fit.

Highest-signal resume keywords

Product Management ExperienceStrategy DevelopmentQuantitative AnalysisCross-Functional LeadershipExperimentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyRoadmap DevelopmentMVP DefinitionA/B TestingData AnalysisBehavioral InsightsConsumer Product IntuitionExperiment DesignFunnel AssessmentCohort Economics

Soft Skills

Stakeholder AlignmentQuantitative Judgment

Industry Keywords

Consumer FinanceFintechSubscription-Based BusinessMachine LearningRegulated Industries

About the role

Key responsibilities & impact

Set strategy for a fast-growing credit product while balancing customer needs and business health
Translate behavioral insights into product features that reward trust and unlock value over time
Partner with Design, Engineering, ML, Risk, Finance, and Analytics to create an executable roadmap
Monitor competitive landscape and adjust product and pricing decisions
Connect product decisions to contribution margin and cohort economics
Leverage Upstart’s underwriting, capital, and ecosystem strengths to grow Cash Line
Define success metrics and prioritize high-ROI opportunities through experimentation
Own the Cash Line product end-to-end while proving product-market fit and building a category-defining product

Requirements

What you’ll need

8+ years of product management experience
At least 2 years owning strategy and roadmap for a business line or major consumer-facing initiative with direct revenue or unit-economics accountability
Experience taking a 0-to-1 or early-stage product from launch through proving product-market fit
Experience defining MVP scope and iterating based on data and feedback
Exceptional quantitative judgment, including assessing funnel data, segmenting behavior, sizing opportunities, interpreting experiments, and recognizing downstream effects
Track record leading complex cross-functional initiatives and aligning diverse stakeholders
Strong experimentation skills, including hypothesis development, experiment design, A/B testing, and results analysis
Strong consumer product intuition around trust, uncertainty, and meaningful tradeoffs
Preferred: experience with subscription-based businesses, consumer-habit products, consumer finance/fintech or regulated industries, and Machine Learning
Must work within East/West Coast time zones

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage including medical, dental, vision, and wellness resources for US; supplemental health coverage for Canada
Health Savings Account contributions for eligible plans (US only)
Life insurance and disability coverage
Paid time off, sick leave, and company holidays
Paid family and parental leave
Family-centered benefits supporting fertility, parenthood, and caregiving
Employee Assistance Program (EAP) with mental health support and life-centered resources
Financial planning tools and financial concierge service (US only)
Annual wellness allowance
Annual productivity allowance for relevant tools and resources
Team events, all-company updates, and employee resource groups (ERGs)
Catered lunches and stocked micro-kitchens at offices