Senior Group Product Manager, Marketing Platform

Upstart

. Define and drive the product strategy and roadmap for Upstart's marketing technology platform .

Posted 10/22/2026full-timeUnited StatesSenior💰 $187,900 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on marketing technology platforms, including strategy development, cross-channel measurement, and team leadership. Proficient in evaluating and improving complex technical systems while fostering collaboration across engineering and analytics teams.

Highest-signal resume keywords

Product Management ExperienceMarketing Technology EcosystemsData Infrastructure EvaluationCross-Functional CollaborationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Strategy DevelopmentRoadmap DefinitionTechnical Product SpecificationsData ArchitectureAttribution MethodologiesWorkflow AutomationCampaign Management ToolsDigital AnalyticsCustomer Data PlatformsMultichannel Marketing Workflows

Soft Skills

Navigating AmbiguityBuilding Cross-Functional Alignment

Certifications & Qualifications

Bachelor's Degree in AnalyticsBachelor's Degree in EngineeringBachelor's Degree in MathematicsBachelor's Degree in Statistics

Industry Keywords

Financial TechnologyRegulated Industries

About the role

Key responsibilities & impact

Define and drive the product strategy and roadmap for Upstart's marketing technology platform
Evaluate marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels
Identify gaps, integration opportunities, and areas for improvement
Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions
Improve cross-channel measurement, attribution, and marketing operations
Establish frameworks for evaluating technology investments and prioritizing platform improvements
Lead, coach, and develop a team of Product Managers
Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization

Requirements

What you’ll need

Bachelor's degree in Analytics, Engineering, Mathematics, Statistics, or a related field (or its equivalent)
8+ years of product management experience
At least 2+ years of direct people management experience
4+ years of experience managing platform, infrastructure, or other technically complex products
Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams
Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics
Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation
Experience partnering with engineering and data teams to translate business requirements into technical product specifications
Familiarity with data architecture, attribution methodologies, measurement frameworks, and analytics infrastructure
Understanding of multichannel marketing workflows
Experience in financial technology or regulated industries is preferred
Ability to navigate ambiguity, build cross-functional alignment, and balance long-term platform strategy with incremental delivery
Must work within East/West coast time zones
For Canada-based roles, Quebec is excluded

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage including medical, dental, vision, and wellness resources for US; supplemental health coverage for Canada
Health Savings Account contributions for eligible plans (US only)
Life insurance and disability coverage
Paid time off, sick leave, and company holidays
Paid family and parental leave
Family-centered fertility, parenthood, and caregiving benefits
Employee Assistance Program offering mental health support and life-centered resources
Financial planning tools and financial concierge service (US only)
Annual wellness allowance
Annual productivity allowance for relevant tools and resources
Team events, all-company updates, and employee resource groups
Catered lunches and fully stocked micro-kitchens at offices
Remote work flexibility and regular team onsites