Senior Product Manager, Marketing Platform

Upstart

. Manage the Marketing Platform roadmap by translating platform vision and channel needs into prioritized investments .

Posted 11/3/2026full-timeRemote • United States, CanadaSenior💰 $162,100 - $224,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for marketing platforms, focusing on stakeholder alignment, campaign automation, and data-driven decision-making. Proficient in integrating AI and machine learning to enhance marketing workflows and improve audience targeting.

Highest-signal resume keywords

Product Management ExperienceStakeholder AlignmentCampaign AutomationData-Driven Decision-MakingAI and Machine Learning Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementCampaign AutomationAudience ManagementAttribution MeasurementIntegration DevelopmentWorkflow AutomationPredictive AnalyticsData AnalysisCompliance EvaluationScalability Assessment

Soft Skills

Strong CommunicationRelationship BuildingInfluencing Decisions

Tools & Technologies

Marketing TechnologyPredictive ToolsAI-Assisted CapabilitiesThird-Party Integrations

Industry Keywords

Financial ServicesRegulated IndustryCross-Channel AcquisitionCampaign Execution SpeedBorrower Originations

About the role

Key responsibilities & impact

Manage the Marketing Platform roadmap by translating platform vision and channel needs into prioritized investments
Make campaign execution faster and more self-service by identifying bottlenecks and building tools and integrations
Partner with Engineering, Analytics, and Machine Learning to build predictive and AI-assisted capabilities
Connect and extend third-party integrations, vendors, and data sources
Improve audience targeting, workflow automation, attribution, reporting reliability, and cross-channel acquisition-cost visibility
Evaluate investments based on borrower originations, acquisition efficiency, campaign execution speed, reliability, scalability, and compliance
Collaborate with the Marketing Platform team and cross-functional stakeholders to shape vision, roadmap, and execution

Requirements

What you’ll need

6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations
Ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and cross-functional partners
Ability to define success metrics, assess business impact, and use data to prioritize competing investments
Strong communication and relationship-building skills; ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority
Preferred: Experience building marketing technology for Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships
Preferred: Experience with audience management, campaign automation, attribution, or incrementality measurement
Preferred: Experience connecting systems and workflows across marketing channels
Preferred: Experience applying AI or machine learning to workflows or business decisions
Preferred: Experience balancing speed, compliance, and scalability in financial services or another regulated industry
Team operates on East/West coast time zones
For Canada-based roles, applicants cannot be based in Quebec

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits through a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage including medical, dental, vision, and wellness resources for US employees
Supplemental health coverage for Canada
Health Savings Account contributions for eligible US plans
Life insurance and disability coverage
Paid time off, sick leave, and company holidays
Paid family and parental leave
Family-centered fertility, parenthood, and caregiving benefits
Employee Assistance Program offering mental health support and life-centered resources
Financial planning tools and financial concierge service (US only)
Annual wellness allowance
Annual productivity allowance for relevant tools and resources
Team events, all-company updates, and employee resource groups
Onsite perks including catered lunches and stocked micro-kitchens at offices