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VP Sales, MENA – Africa
Urban Ridge Supplies. Run the company's entire go-to-market across MENA and Africa .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in enterprise software sales to financial institutions, with a strong focus on building regional teams and executing go-to-market strategies across MENA and Africa. Proficient in consultative selling, managing complex sales cycles, and understanding local regulatory requirements.
Highest-signal resume keywords
10+ Years Selling Enterprise SoftwareClosed $1M+ ACV DealsExperience with Core Banking and LendingFluent in English; Arabic and French a PlusConsultative Selling Ability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Enterprise Software SalesSales Pipeline ManagementRFP ManagementUnderstanding of LendingSales Motion Design
Soft Skills
Building Trust QuicklyFounder MindsetConsultative SellingAbility to Hold One's Own in Credit CommitteeAbility to Explain Improvements
Industry Keywords
MENAAfricaSharia-Compliant LendingIFRS 9Financial Institutions
Tech Stack
Tools & technologiesCloudOracle
About the role
Key responsibilities & impact- Run the company's entire go-to-market across MENA and Africa
- Own the regional pipeline, forecast, and closed ACV
- Personally close the first wave of flagship deals
- Travel to planes, boardrooms, and CFO meetings
- Build the regional team by hiring AEs and partner managers across GCC, Levant, North Africa, East Africa, West Africa, and Southern Africa
- Design the sales motion across direct sales, channel partners, SI relationships, and cloud-partner co-selling
- Work with product and engineering by feeding back customer insights and shaping the regional roadmap
- Address regional needs including Sharia-compliant lending, IFRS 9, local regulatory reporting, and Arabic/French localization
Requirements
What you’ll need- 10+ years selling enterprise software to banks, MFIs, or financial institutions, ideally core banking, lending, risk, or payments
- Personally closed $1M+ ACV deals with 6 to 18 month sales cycles and procurement
- Ability to run an RFP without losing control of the deal
- Live relationships with Heads of Retail, SME, Digital, Credit, Risk, or CIOs at banks across MENA and Africa
- Experience at companies such as Finastra, Temenos, Oracle FS, TCS BaNCS, Nucleus, Intellect, Mambu, Backbase, nCino, or a serious regional SI, or strong regional AE experience at a fintech scale-up
- Fluent English
- Arabic is a major plus
- French is a major plus for Francophone Africa
- Comfortable as the first senior sales hire in a region
- Understanding of lending, including underwriting logic, NPL dynamics, and collections workflows
- Ability to hold one's own in a credit committee room
- Consultative selling ability
- Ability to explain and defend improvements in origination time-to-decision
- Founder mindset regarding pricing, packaging, product gaps, and positioning
- Ability to build trust quickly
- Candidates should be ready to share three personally closed deals into banks or FIs in MENA or Africa, the hardest deal they lost, and why they want the opportunity
Benefits
Comp & perks- Travel expected; 40 to 60% travel is normal in this role