Brand Marketing Manager, Product Collaborations

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

. Manage end-to-end execution and marketing efforts for product collaborations .

Posted 9/21/2026full-timePhiladelphia • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand partnership marketing and integrated campaign management, with a strong focus on strategic brand development, performance analysis, and effective collaboration across teams. Proven ability to execute successful marketing initiatives that align with brand identity and drive consumer engagement.

Highest-signal resume keywords

Brand Partnership MarketingIntegrated Campaign ManagementProject ManagementAnalytical SkillsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StrategyMarketing PrinciplesConsumer BehaviorCampaign Performance AnalysisCo-Branded Campaign DesignNegotiation SkillsContract ManagementMarket Trend AnalysisValue Proposition DevelopmentPerformance Measurement

Soft Skills

Creative ThinkingInterpersonal SkillsCollaborationPrioritizationProblem Solving

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessAdvanced Degree Preferred

Industry Keywords

Brand IdentityMarketing AssetsPromotional MaterialsCross-PromotionsTarget Audience Monitoring

About the role

Key responsibilities & impact

Manage end-to-end execution and marketing efforts for product collaborations
Identify strategic brand opportunities and develop marketing plans to drive awareness, engagement, and rentals
Collaborate with internal teams and external partners to ensure seamless execution and messaging delivery
Partner with creative teams on marketing assets and promotional materials
Analyze campaign performance and apply insights to future collaboration strategies
Identify and build strategic brand partnerships aligned with Nuuly's positioning and values
Lead partnership negotiations, contracts, and agreements
Design and execute co-branded campaigns, events, and cross-promotions
Measure partnership performance and make recommendations
Champion Nuuly's brand identity, messaging, visual identity, and tone across touchpoints
Monitor the target audience, market trends, and competitive landscape
Partner cross-functionally to activate and maintain brand voice
Contribute to brand positioning, messaging, and value proposition development

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
Advanced degree preferred
5+ years of experience in brand partnership marketing, integrated campaign management, or related roles
Strong understanding of brand strategy, marketing principles, and consumer behavior
Proven track record of developing and executing successful integrated marketing campaigns
Experience managing collaborations and brand partnerships from idea through reporting and evaluation
Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
Strong analytical skills, with the ability to derive insights from data and translate them into actionable recommendations
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
Creative thinker with the ability to generate innovative ideas and solutions

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees