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Digital Merchandiser – Apparel
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly). Own the digital merchandising strategy for assigned apparel categories .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital merchandising strategy, category management, and data-driven decision-making to enhance site performance and drive sales. Proven ability to lead cross-functional teams and mentor junior staff while maintaining a strong focus on customer engagement and brand alignment.
Highest-signal resume keywords
Digital Merchandising StrategyData Interpretation and AnalysisLeadership and MentoringCross-Functional CollaborationECommerce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Site Content OptimizationCategory Page ManagementSEO StrategyMarket ResearchProduct Launch Management
Soft Skills
Strong Communication SkillsOrganizational SkillsInterpersonal SkillsProactive PersonalityAbility to Multi-Task
Tools & Technologies
Google Applications
Industry Keywords
Apparel TrendsAnthropologie BrandCustomer Touchpoint StrategyPromotional CampaignsConversion Optimization
About the role
Key responsibilities & impact- Own the digital merchandising strategy for assigned apparel categories
- Lead category storytelling, trend shops, and seasonal concepts
- Conduct competitive and market research to identify site experience innovation opportunities
- Set and oversee site content, navigation/taxonomy, gateway and landing pages, filters, and onsite search strategy
- Optimize category pages and PDPs through algorithm logic, merchandising, product recommendation trays, and complete-the-look styling features
- Partner on SEO and attribution updates
- Own customer touchpoint strategy across email, app, and SMS
- Lead journals, new arrivals, product launches, and promotional campaigns end to end
- Oversee promotional execution and daily product activations across site and email
- Deliver weekly category reporting and ad hoc analysis
- Monitor site and category performance daily to drive conversion and sales
- Manage, develop, and mentor an Assistant Merchandiser
- Partner with Buying, Web Production, Digital Marketing, Analytics, Copy, and Digital Design teams
Requirements
What you’ll need- Minimum 3+ years of relevant eCommerce, digital merchandising, or merchandising experience
- Ability to interpret data and translate it into strategic merchandising decisions
- Demonstrated leadership potential
- Strong communication and organizational skills
- Strong sense of urgency and ability to prioritize and multi-task with a high level of accuracy in a fast-paced, dynamic environment
- Proactive personality with exceptional interpersonal skills
- Ability to work cross-functionally to support the digital channel
- Proficiency using Google applications
- Interest and knowledge of apparel trends
- Strong understanding of the Anthropologie brand
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off (PTO)
- Generous employee discounts
- Retirement savings
- Anti-harassment training for managers and employees