Integrated Brand Marketing Manager

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

. Lead Nuuly's Always On brand execution and grow its footprint through sponsorship marketing .

Posted 9/18/2026full-timePhiladelphia • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and integrated campaign management, with a strong focus on developing and executing successful marketing strategies. Proficient in analyzing data to derive insights and enhance brand positioning and messaging.

Highest-signal resume keywords

Brand MarketingIntegrated Campaign ManagementProject ManagementData AnalysisCollaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StrategyIntegrated Marketing CampaignsConsumer BehaviorSponsorship MarketingCo-Branded Content Development

Soft Skills

CommunicationInterpersonal SkillsCreative ThinkingCollaboration

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Marketing PrinciplesCampaign Performance MonitoringMarket TrendsCompetitive LandscapeBrand Identity

About the role

Key responsibilities & impact

Lead Nuuly's Always On brand execution and grow its footprint through sponsorship marketing
Manage end-to-end execution of Nuuly's Always On integrated marketing strategy, including two annual brand campaigns and seasonal campaigns
Partner with creative, influencer, social, paid media, and PR teams to deliver seamless assets
Monitor campaign performance and translate data into insights to improve future work
Identify and manage sponsorship opportunities aligned with Nuuly's brand goals
Build and manage relationships with marketing partners
Develop co-branded content and campaign integrations to extend brand relevance
Report on sponsorship performance and provide actionable recommendations
Champion Nuuly's brand identity and maintain consistent messaging, visual identity, and tone
Monitor the target audience, market trends, and competitive landscape
Activate and maintain brand voice across every activation
Contribute to brand positioning, messaging, and value proposition development

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
5+ years of experience in brand marketing, integrated campaign management, or related roles
Strong understanding of brand strategy, marketing principles, and consumer behavior
Proven track record of developing and executing successful integrated marketing campaigns
Experience managing collaborations and brand partnerships
Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
Strong analytical skills, with the ability to derive insights from data and translate them into actionable recommendations
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
Creative thinking and ability to generate innovative ideas and solutions

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees