Marketing Analyst

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

. Design, build, and maintain performance dashboards and scorecards using data visualization platforms .

Posted 9/30/2026full-timePhiladelphia • Pennsylvania • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics and business intelligence, with a strong focus on data visualization and reporting solutions. Proficient in SQL and familiar with digital marketing KPIs, ensuring accurate and actionable insights for business strategies.

Highest-signal resume keywords

Marketing AnalyticsData VisualizationSQL ProficiencyQlik or BI Tool ExperienceDigital Marketing KPIs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsData VisualizationSQLQlikTableauLookerPower BISnowflakeGA4Facebook Ads Manager

Soft Skills

Strong CommunicationCollaborationAttention to DetailAnalytical Thinking

Tools & Technologies

QlikTableauLookerPower BISnowflakeGA4CM360Salesforce Marketing Cloud

Industry Keywords

Digital MarketingKPIROASCACCVRAOV

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Design, build, and maintain performance dashboards and scorecards using data visualization platforms
Partner with digital marketing leads across Paid Search, Paid Social, CRM, Affiliate, and SEO to create custom reports and visualizations
Respond to ad hoc data requests with clear, structured output that guides business action
Enhance reporting frameworks to reflect evolving business priorities, KPIs, and marketing strategies
Analyze multi-channel marketing performance to identify trends, anomalies, and optimization opportunities
Collaborate with data engineering and analytics teams to ensure data accuracy, availability, and scalability
Translate complex data into clear narratives for technical and non-technical audiences
Identify gaps or limitations in existing data sets and recommend solutions

Requirements

What you’ll need

2–4+ years of experience in marketing analytics, business intelligence, or a related field
Proficiency with Qlik or a comparable BI tool (Tableau, Looker, Power BI), with the ability to ramp up quickly on new tooling
Proficient SQL skills strongly preferred
Experience with Snowflake a plus
Familiarity with digital marketing KPIs across channels (ROAS, CAC, CVR, AOV, etc.)
Experience working with data from platforms like GA4, CM360, Facebook Ads Manager, or Salesforce Marketing Cloud preferred
Strong communication and collaboration skills
Ability to turn business questions into reporting solutions and ambiguous requests into structured analysis
Sharp eye for detail and strong data visualization judgment

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees