Senior Manager, Analytics

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

. Lead and develop the marketing and digital analytics teams through strategic leadership and hands-on analysis .

Posted 10/7/2026full-timePhiladelphia • Pennsylvania • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics, including A/B testing, SQL, and data manipulation, while effectively communicating insights to both technical and non-technical stakeholders. Proven ability to lead teams and drive analytics strategy in high-growth environments, particularly in subscription or e-commerce marketing.

Highest-signal resume keywords

Marketing Analytics ExperienceExpert-Level SQL ProficiencyA/B Testing and Statistical AnalysisTeam Leadership and Project ManagementCommunication and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLA/B TestingStatistical AnalysisData ManipulationGoogle BigQueryCampaign Performance ReportingCustomer Lifetime Value ModelingMarketing Incrementality ModelsQuality Assurance of SQL ScriptsData Analysis

Soft Skills

CollaborationStrategic LeadershipInsight TranslationStakeholder EngagementCommunication

Tools & Technologies

Google AnalyticsMetaGoogle Ads ManagerTikTokPinterest

Industry Keywords

Subscription MarketingE-Commerce MarketingGrowth MarketingBrand MarketingCRM

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Lead and develop the marketing and digital analytics teams through strategic leadership and hands-on analysis
Drive analytics strategy across growth marketing, brand marketing, CRM, web merchandising, and UX
Report on campaign and channel performance and recommend spend allocation
Design and analyze tests to optimize marketing budget, promotional strategy, and CRM campaigns
Collaborate with data science and marketing to build, improve, and apply customer lifetime value and marketing incrementality models
Use testing and statistical analysis to measure performance
Query, manipulate, and analyze data using Google BigQuery and SQL
Conduct quality assurance of SQL scripts and analyses
Analyze site and app performance metrics to identify factors driving subscriber acquisition and retention
Inform Google Analytics tagging requirements
Translate data into insights for technical and non-technical stakeholders
Partner with stakeholders to understand business questions and inform strategy

Requirements

What you’ll need

6+ years of marketing analytics experience
Substantial hands-on experience working with data in platforms such as Meta, Google Ads Manager, TikTok, and Pinterest
Strong preference for experience in subscription or e-commerce marketing
Preference for experience in a high-growth environment
2+ years of experience managing people and/or projects
Strong technical and statistical skills
Substantial experience with A/B testing and statistical concepts
Expert-level experience with SQL to query, manipulate, and analyze data
Demonstrated ability to quality-assure and interrogate queries to resolve bugs
Significant experience working with technical and non-technical stakeholders
Excellent communication and presentation skills, including to an executive-level audience
Bachelor’s degree in a quantitative discipline or equivalent work experience

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees