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Director of Product Management
US Enhanced Personnel. Own the end-to-end consumer digital experience across Enhanced’s website and Enhanced OS, including onboarding, payments, patient care, and refills .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital product management within consumer health, focusing on enhancing user experience across digital platforms. Proven ability to lead cross-functional teams, manage product roadmaps, and drive measurable improvements in conversion and customer retention.
Highest-signal resume keywords
Digital Product ManagementConsumer Health ExperienceCross-Functional LeadershipFunnel AnalyticsProduct Roadmap Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Metrics TrackingWebsite DevelopmentConsumer Experience ImprovementIdentity VerificationConsent ManagementPayments ProcessingBuild-Versus-Buy Decision MakingTeam ManagementAgile MethodologiesUser Onboarding
Soft Skills
Strategic ThinkingHands-On LeadershipCollaborationProblem SolvingCommunication
Tools & Technologies
Analytics PlatformsThird-Party PlatformsConsumer Digital Experience ToolsProject Management SoftwareDesign Tools
Industry Keywords
TelehealthPharmacyRegulated Consumer HealthcarePatient JourneyConsumer Product Technology Stack
About the role
Key responsibilities & impact- Own the end-to-end consumer digital experience across Enhanced’s website and Enhanced OS, including onboarding, payments, patient care, and refills
- Develop and manage a prioritized product roadmap aligned with business goals and consumer needs
- Lead the rebuild of the consumer website, including requirements, design, development, and launch
- Manage and develop the product team, establishing clear ownership, priorities, and operating rhythms
- Partner with design, engineering, marketing, operations, and analytics to deliver a cohesive consumer experience
- Identify and eliminate friction across the patient journey, improving conversion, intake completion, and retention
- Own the consumer product technology stack and external partners, making informed build-versus-buy decisions
- Define and track key product metrics, including funnel conversion, ID verification, time to first dose, refill rates, and retention
- Scale the product roadmap, team, and operating model as the consumer business grows
Requirements
What you’ll need- 5–10 years of digital Product Management experience, including at least 3 years in consumer health, telehealth, or pharmacy
- Experience leading a consumer website or app build from concept through launch, ideally involving a rebrand or new product lines
- Experience managing product managers, including setting priorities, defining ownership, and developing teams
- Experience leading design and engineering teams, agencies, or external development partners through major builds
- Understanding of regulated consumer healthcare workflows, including identity verification, consent, and payments
- Track record of improving conversion and customer experience through funnel analytics and measurable product changes
- Experience managing third-party platforms and vendors, including build-versus-buy decisions
- Strong cross-functional leadership and ability to operate strategically while remaining hands-on in a fast-moving environment
- Must be authorized to work in the United States of America (no sponsorship required)
- If remote, must be okay with travel to NYC on occasion