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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital analytics, reporting, and dashboard design, with a strong ability to translate data into actionable business insights. Proficient in data quality validation, stakeholder communication, and mentoring junior analysts while adhering to governance standards.
Highest-signal resume keywords
Digital AnalyticsDashboard DesignSQLGoogle Analytics 4 (GA4)Data Quality Validation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data StructuresKPI LogicPerformance MeasurementSemantic ModelingAnalytical Problem-SolvingData ModelingReporting SolutionsPerformance AnalysisData VisualizationDocumentation
Soft Skills
Strong Communication SkillsAttention to DetailCollaborationMentoringStakeholder Engagement
Tools & Technologies
LookerPower BITableauGoogle SheetsBigQuerySnowflakeAdobe AnalyticsOptimizelyAdobe TargetDynamic Yield
Certifications & Qualifications
Google Analytics CertificationSQL CertificationLooker CertificationTableau CertificationAdobe Analytics Learning Path
Industry Keywords
Analytics GovernancePerformance MetricsBusiness LogicData QualityAgile Methodologies
Tech Stack
Tools & technologiesBigQuerySQLTableau
About the role
Key responsibilities & impact- Lead the development, enhancement, and ongoing management of dashboards, reporting solutions, and recurring performance analysis
- Translate business questions into analytical approaches, reporting requirements, data needs, and output designs
- Analyze structured data to identify trends, anomalies, business drivers, and actionable opportunities
- Own transformation logic and dashboard-ready data modeling
- Define, document, and maintain consistent business logic for metrics, dimensions, and KPIs
- Validate data quality, troubleshoot reporting issues, and resolve moderately complex data logic challenges
- Synthesize analysis into findings, implications, and recommendations for internal and client stakeholders
- Explain performance changes, report logic, assumptions, and recommended actions to stakeholders
- Partner with Measurement Implementation Analysts, CRO Analysts, SEO/GEO Specialists, Analytics Engineers, and DEPA teams
- Improve reporting structure, metric definitions, documentation, and scalable analysis workflows
- Follow privacy, measurement, and data-quality governance standards
- Use approved AI-assisted workflows while maintaining accountability for analytical judgment, accuracy, interpretation, and recommendations
- Participate in client-facing discussions and explain methodology and findings in clear business language
- Improve documentation, share best practices, and support junior practitioners
- Provide day-to-day guidance, feedback, and quality support to junior analysts
- Help onboard junior team members and review smaller analytics deliverables
- No formal direct people management responsibility
Requirements
What you’ll need- 3+ years of experience
- Strong working knowledge of digital analytics, reporting, dashboarding, and performance measurement
- Ability to independently manage recurring analytics workstreams and produce reliable outputs with minimal oversight
- Strong understanding of data structures, joins, dimensions, metrics, KPI logic, and dashboard design principles
- Ability to turn data into clear, business-relevant insights and recommendations
- Strong analytical problem-solving skills, including investigating anomalies and identifying likely performance drivers
- Working knowledge of semantic modeling and consistent business definitions in scalable analytics
- Ability to balance technical accuracy with stakeholder usability in reports and dashboards
- Strong written and verbal communication skills in English
- Strong attention to detail and disciplined validation, QA, and documentation
- Ability to work effectively across distributed teams in the Americas and collaborate across functions, time zones, and client contexts
- Active adoption of approved AI-enabled analytics and productivity tools
- Google Analytics 4 (GA4), Adobe Analytics, or other digital analytics platforms as needed
- Experience with Looker, Power BI, Tableau, or Looker Studio
- Experience with SQL, BigQuery, Snowflake, Excel, or Google Sheets
- Experience with Optimizely, Adobe Target, Dynamic Yield, or relevant CDP and optimization tools
- Agile methodologies and consulting experience are a plus
- Google Analytics certification or equivalent GA4 learning path is nice to have
- Adobe Analytics learning path or platform training is nice to have
- Looker, Tableau, or Power BI certification is nice to have
- SQL certification or equivalent applied coursework is nice to have
Benefits
Comp & perks- Flexibility, with remote and hybrid work options (country-dependent)
- Career advancement, with international mobility and professional development programs
- Learning and development, with access to cutting-edge tools, training and industry experts
- Medical, dental, and vision insurance for you and your family
- Employer contributions to Health Savings Accounts
- Competitive compensation package
- Reasonable accommodations during the interview process
