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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM Marketing and Automation, with a strong focus on campaign strategy, performance analysis, and client collaboration. Proficient in developing customer journey strategies and optimizing marketing efforts through data-driven insights.
Highest-signal resume keywords
CRM Marketing StrategySalesforce Marketing CloudCampaign Performance AnalysisEmail MarketingAdvanced English Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Strategy DesignCustomer Journey MappingData AnalysisA/B TestingHTMLBasic SQLGoogle AnalyticsPower BIDatoramaMarketing Automation
Soft Skills
Excellent Communication SkillsListening SkillsClient Needs InterpretationMentoringCollaboration
Tools & Technologies
Salesforce Marketing CloudGoogle AnalyticsPower BIData StudioMiro
Industry Keywords
Digital MarketingCampaign ManagementCustomer Relationship ManagementMarketing AutomationStrategic Planning
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Support clients and technical teams in planning and designing campaigns and customer journeys, bringing a marketing and business strategy perspective
- Collaborate with clients and technical teams on CRM and Marketing Automation projects, with a focus on strategy and performance
- Research benchmarks, facilitate brainstorming sessions, and develop concepts and storytelling for campaigns and customer journeys
- Design campaign and customer journey strategies in Miro, including flows, documentation details, key objectives, and audience segmentation
- Prepare briefs for creative teams and review copy, layouts, and other campaign materials to ensure alignment with the strategy
- Analyze the performance and best practices of active customer journeys, generating insights and proposing optimizations, A/B tests, and next steps
- Lead discovery, consulting, and brainstorming sessions with clients to understand their objectives, business needs, user behavior, and lifecycle
- Support the creation, planning, and prioritization of roadmaps
- Support clients and development teams throughout implementation processes, ensuring strategic and performance requirements are met
- Support the creation and updating of workflows, documentation, briefing templates, sales presentations, and other CRM Strategy project materials
- Support the onboarding and mentor interns, trainees, and junior strategy analysts
- Support management teams with sales and partnership activities, contributing strategic work to case studies and presentations
Requirements
What you’ll need- Bachelor’s or graduate degree, preferably in Marketing, Communications, Business Administration, Design, or a related field; or 6+ years of experience in marketing roles
- 6+ years of experience in marketing, planning, and/or strategy projects
- 4+ years of experience in CRM Marketing projects, including automation and/or one-off campaigns
- Knowledge of or experience with Salesforce Marketing Cloud or similar automation tools
- Experience with email, SMS, push notifications, and/or WhatsApp
- Excellent verbal and written communication skills
- Holistic business and marketing perspective, along with excellent listening skills
- Ability to interpret implicit needs during meetings, identify a client’s key pain points and actual needs, and propose concrete strategies to address them
- Advanced English proficiency
- Intermediate to advanced Spanish proficiency (a plus)
- Experience monitoring and analyzing data from Google Analytics, Datorama dashboards, Power BI, or Data Studio, and creating presentation slides for reporting (a plus)
- Knowledge of and/or experience with other digital marketing areas and channels (a plus)
- Knowledge of and/or experience configuring and implementing CRM or Inbound Marketing campaigns, HTML, basic SQL, or any other technical step in the automation process (a plus)
- Experience working on digital projects for large companies involving agencies or consultancies (a plus)
Benefits
Comp & perks- Flexibility, with remote and hybrid work options (depending on the country)
- Career development, with international mobility opportunities and professional development programs
- Learning and development, with access to cutting-edge tools, training, and industry experts
- Competitive compensation package